Storydoing, taking action through storytelling
Well, I’d answer with another question. What if we took storytelling a step further? Storydoing is nothing more than putting storytelling into action .
Many brands have been doing this for years. This is the case with Red Bull, which I believe is an expert on this topic, but many others have already realized that letting users experience the story they’re telling firsthand has even better results!
A report storydoing published in December
2016 by Llorente & Cuenca, “ Consumer Engagement Trends for 2017 ,” already predicted that consumers increasingly expect this type of campaign from brands. I quote: “ Storytelling italy phone number library will increasingly give way to storydoing, and responsibility for stories will be shared with increasingly relevant figures such as Brand YouTubers, embedded within the idea of fandom. Furthermore, in an increasingly saturated digital environment, the physical experience will once again gain importance, ushering in the phigital era.”
And you, what do you prefer?
1.- Watch a cool story that awakens your leverage automation to streamline workflows and scale your efforts emotions through a screen
2.- Live that story.
It’s proven that if people experience firsthand what a brand wants to convey, they grasp the brand’s values, internalize them, and make them their own. They identify more quickly, and the bond they create is harder to break.
It’s not just about promoting
an event, but also about bringing the brand’s essence to people’s lives , engaging them with it, and conveying its defining values. For this, it’s essential to thoroughly understand the audience you want to target with your campaign and what you want to convey; this is the only way to truly understand the “how” to convey it.
As I said before, Red Bull creates malaysia numbers list linked almost entirely to sports or physical activities.
Another of the big players is Coca-Cola , which installed a giant vending machine for its soft drinks to promote a 2-for-1 deal, requiring you to help another person insert coins to get your soft drink.
More examples ? This is the campaign the BIC pen brand ran when it opened several new stores. It allowed customers to take whatever they wanted in exchange for using the stationery to create whatever their imagination allowed on paper that had the shape and value of banknotes.