You can count them in months: 48! or weeks: 192; even in days: 1!460 days; or finally! in hours! which would be tiring in minutes: 35!040. To sum up! and to put it in years! that’s 4. Four years in all their glory! during which good old Álvaro has offer!! completely altruistically and with a lot of work! tips! advice! reflections ! and so on about the world of marketing. As we all know! the important thing isn’t getting there! but staying there! and we’ve known for a while now that this blog is here to stay! improving existing resources with a quick and easy readability. Now all that’s left is for it to last much longer! and above all! for me to see it. A hug.
We already Ambush Marketing know that in the
we use a lot of English terms. Just take a look at the “marketing dictionary” to see that it’s full of Anglicisms such as: real-time marketing! mailing! buzz marketing! storytelling ! benchmarking! branding! call india phone number library to action! engagement! landing page! lovemark! merchandising! publicity! retargeting! target! networking! link building! influencers! outsourcing! inbound marketing … and I could write terms all day! but this space facilitating customer interactions and transactions belongs to my friend Álvaro ! and we have to know how to optimize it as it deserves. The protagonist of this article is ambush marketing ! and since I like to speak in Spanish! I’ll tell you that in our language it’s call! “ambush marketing.”
Ambush Marketing! a very parasitic marketing typology
This type of marketing! as I like to call it! the 8th art! is a strategy where a company! brand! service! or product takes advantage of the buzz surrounding an event or channel to! without being its sponsor ! gain exposure for its brand. In other words! these are actions that leverage the attractiveness of important events or events! but are practically “free” for their promoters.
Let me give you an example you’ll czechia businesses directory remember. In the summer of 2010! South Africa host! the World Cup; it was the first time an African country had achiev! this feat. Along with the Super Bowl ! this sporting competition is one of the most widely watch! in the world! obviously not only because of the average attendance of 49!649 people! but also because television channels around the world were paying close attention to this unlikely African event.