Continuing with another somewhat atypical e-commerce model, we’re going to talk about Warby Parker again , the online optician who does things so well on almost every level.
Basically they sell lenses and frames online
they are opticians (so the glasses are prescription glasses), and they have a strong social component with very interesting projects.
But there is also a condition , not to say a drawback, and that is that in order to graduate the client’s vision, it is necessary that they go to one of their physical opticians .
Once again, we have the welcome sms gateway brunei message as the headline, but this time it adds a link to the recommender on its website . Its hierarchy, as it’s above the rest of the elements, and its prominent button makes it clear that the main objective of this email is to get the user to take this action.
Explanation of how it works , what generates that authority we talked about at the beginning.
Information about your physical stores , something very important within your strategy.
Information about its corporate social responsibility program , which also positions the brand in a spectrum of interest to the customer.
Link to the mobile app to increase the number of downloads.
#3 – Allbirds
Let’s look at an example of a content date update with no real changes welcome email from a typical e-commerce site . It’s Allbirds , a america email clothing and footwear brand with its own unique style and a strong ethical component, as it only uses sustainable fabrics.