o put it in context, Allbirds is bas on three principles : simplicity in design, comfort in its garments and, as we have already mention, natural materials that are sustainable.
Is all this ideology reflect in your welcome emails ?
This time we skip the formalities and go directly to the value proposition , to what motivates the user to buy.
Illustration helps convey that bulk sms cyprus message in the right tone , the presentation of the materials being the best example.
In this case, some product is also shown , which is interesting when talking about design.
The email closes with another of Allbirds’ strong points: you have 30 days to try their products . Once again, the trust is evident.
#4 – Velasca
Let’s see how another fashion brand, with a radically different positioning and concept than Allbirds, designs its welcome emails .
If in the previous example we were looking at a casual and sustainable brand, Velasca is in a segment more orient towards classic clothing , with the more artisanal Italian fashion style (and a much higher average price).
Their emails are probably among the simplest we’ve review, but less is not necessarily worse.
From the title you get two messages :
take the first step ( buy ) and the idea of community , or a little further, the idea of family.
They offer a discount coupon software developer using many different on the first purchase, which turns their eCommerce welcome email into a campaign.
The promise of an Italian america email artisan product at a fair price is also evident in the email. They even explain that they achieve this by eliminating intermiaries .
We close with an introduction to the people behind the brand. Humanization always helps create empathy .