These “cookies” are part of the measurement methods of web pages and most modern browsers
support them and although you may not believe it, they can help you in your Digital Marketing strategy !
If you use the Internet, you’ve probably come across a message like “this website uses cookies” at
some point, right? But what does it actually mean? Read on to find out.
What are cookies?
Cookies are data files (not codes) created poland telegram data and sent by a website
and stored in the user’s browser .
In this way, the website can consult the browser’s previous activity and detect the pages visited by the
user.
However, a cookie cannot delete or read information from an Internet user’s computer, nor does it
identify a person; rather, it recognizes a combination of computer-browser-user.
What are cookies used for?
These files have many functions and that is what is ruby on rails: uses in software development why they are so important on the Internet. Here are the main ones:
Differentiate users
They are commonly used by application text services servers to distinguish users and, based on this,
act differently, personalizing their browsing and offering them the most appropriate content based on
their habits.
The purpose of this information is to allow websites to know whether a specific user is accessing the
site for the first time or is a returning user.
Improving user experience
Cookies are created when you use a browser to visit a website that uses them, thus allowing:
- track the user’s movements around the site;
- help tell you where you left off;
- remember your login;
- select theme, preferences and other customization features;
- provide relevant content based on the Internet user’s location;
- enable a simpler user experience ;
- inter alia.
Advertising campaigns
Companies use third-party cookies in their advertising campaigns to track users across multiple sites
where they have placed advertising images or web bugs. In this way, they direct their advertising
according to the user’s supposed preferences.
What types of cookies exist?
We can divide them into two main types:
1. According to its duration
Temporary cookies
They are created temporarily or per session in a subfolder in the user’s browser while visiting a
website. Once the user leaves the site, the temporary cookie is deleted.
Permanent cookies
Permanent cookies remain in the user’s browser subfolder for the duration of their setting or until
they are deleted by the user.
2. Depending on who manages them
What do cookies have to do with marketing?
There are two tools that make cookies a great resource for many online marketing campaigns , and these are:
Google Analytics
Google Analytics gives website owners the tools to measure how users interact with the
content on their website.
In addition, the highest level of cookie settings allows tracking of Internet users across multiple
subdomains of that site without any additional settings.