So far, you’ve seen what cross-selling and up-selling are and what the difference is. Now it’s time to understand, in general terms, how to apply these techniques in your company . Let’s go!
1. Know your audience
If you take a look at other articles on the Tupiniquim blog , you will notice that in many of them we give this tip, regardless of the strategy being address. This is because, in fact, knowing your audience is a valuable tip for any tactic , whether marketing or sales.
When you know your personas and target audience well , it becomes much easier to direct benin phone number library that make sense to them . Imagine that you want to apply the up-sell technique in your company and decide to offer a product or service that costs R$2,000. If your audience has never spent even R$1,000 in your business, perhaps following this path is not the best option.
It is important to know the behavior, habits and purchasing power of your audience not only to define the pricing of your solutions, but also to determine what should be deliver in cross selling and up selling.
2. Offer useful and relevant products
To apply these sales techniques, you ne to offer products that arouse ucational email templates for courses and webinars in the consumer. After all, there’s no point in offering something that isn’t of interest to the buyer, right?
Therefore, work with convenience in cross-selling so that the customer can buy another item that hindi directory sense for them. In up-selling, work with benefits so that the consumer acquires something advantageous for them and profitable for your company.
3. Personalize the customer experience
When we talk about personalization, it means that it is important to know what the consumer’s purchasing preferences are within your business. There are several digital marketing tools that allow you to collect information from customers or leads. With a CRM tool, for example, you can collect data from people who have interact with your brand and use it to help people on their purchasing journey .
With tools like this, it is possible to more easily identify which product or service consumers are most likely to like and compare when offer in cross-sell and up-sell sales strategies.
4. Don’t force it
You don’t want people to see your company as boring, do you? So, know when to give up . Cross-sell and up-sell techniques are meant to be offer naturally and to add value to the customer.
If you have already present the product or service and tri to overcome all possible objections and, even so, the customer is not interest in what you are offering, do not force the issue and respect their moment.