Tips for Creating a High

The visitor comes to the landing page with a full understanding of what is required of it. Therefore, it should be simple and clear, with clear content.

Take note of the 7 best practices for creating high-converting mobile landing pages:

1. 1. Set up a direct/return call button

      If landing page visitors are unable to quickly obtain the necessary information, they will look for contacts to clarify details.

      Contact information on cayman islands phone number library a mobile site must be located in the most visited area – at the top of the screen. It would be good if it were a large, eye-catching Click-to-Call button. But a feedback button would also be useful.

   2. Use white spaceA complex landing page structure is unacceptable. People value their time and will not sort out a pile of information 4 reasons to invest in e-commerce in mexico blocks. Simplicity and accessibility are valued. One landing page – one goal. There is no need to place everything you want to offer users on the site. Having empty space will reduce the likelihood that a person will accidentally click the wrong thing and will help them focus on the most important thing.

       

   3. Implement a scroll button

      A good example of a mobile landing page is short, complete pages. But sometimes the user wants to see what else european leads is on your site, study the entire list of products or find additional information about the product. For such cases, install a Click-to-Scroll button – when you click on it, access to a longer feed opens. Then the user will not have to scroll the entire page every time, but do it only if there is a need. According to statistics, the presence of such a button reduces the bounce rate by 37%.

   4. Place CTA at the top of the pageIt is clear that the entire landing page will not fit on a smartphone screen, and the user will be forced to use scrolling, but no one has canceled the concept of “above the fold”. Up to 80% of customers’ attention will still be directed to the top of the page before they decide to scroll. Therefore, place your main call to action there.

1. Enable sticky headers and footersThe useful area of ​​a mobile device screen is much smaller than that of a desktop PC monitor, so it is very important to distribute it wisely. First of all, the main elements of the landing page, including the call to action button, should be easily accessible to the user.

   The use of “sticky” navigation (Sticky Navigation) increases the speed of information search by 22%, which significantly improves the performance of mobile landing pages.

2. Optimize pop-ups

   The pop-up window function (Pop-ups), adapted for a mobile device, can increase the influx of potential customers. This element should be very simple, with minimal text and not exceed the landing page parameters in size. The user should easily open and close it, without getting confused in the navigation. There may not be pop-ups on a mobile landing page, but if they are organized correctly, they will significantly increase conversion.

3. Write short textsIf you are creating a mobile version of the site, do not try to transfer all the text posted in the main format there. Save only a bright, attractive offer and immediately indicate the main task. There are a couple of simple ways to do this:
   • Firstly , ruthlessly get rid of all the “beautifulness” of the text that does not affect its content, make short paragraphs, use bulleted lists;
   • Secondly , be sure to test what you have achieved using A/B tests. This will provide additional information that will help you improve your site’s ranking, increase conversion and revenue.