There you go, you can now start creating your email!Stuck for inspiration? Check out three examples of interesting content and best practices:
An offbeat tone to stand out
Here, we find a colorful and fun design with lots of emojis (we’ll especially notice the use of emojis in the subject line – a good way to stand out in your contacts’ inboxes). This immediately creates a friendly and youthful brand.
Cabaïa also doesn’t hesitate to share its austria phone number library daily life and introduce its employees. There’s no CTA or sales intent here; it’s all about giving the brand a human face with funny anecdotes and even the “little Friday joke.”
Finally, a little bonus for the Cabaïa registration form, which takes the form of a wheel of fortune and allows you to win a voucher. Fun and playful, it’s very effective at encouraging users to sign up!
Bergamot, bouquet of flowers and transparency from the moment of registration
The first email you receive after subscribing to the Bergamotte newsletter is simple and straightforward.
But above all, it has the advantage of why choose podcasts in a 360° communication strategy? explaining to you very clearly what information you will receive in future emails and how often.
By emphasizing the possibility of unsubscribing at any time and by highlighting the customer service contact, Bergamotte really gives the impression of listening to its recipients and of only wanting to send them relevant content.
Transparency in emailing is reassuring : you know you won’t be inundated with unnecessary messages and will only receive interesting offers.
Artips, everyday art and refined design
There are no frills or unnecessary CTAs here. We simply present you with the facts and a few images to illustrate the point. It’s informative, easy sault data to read, and visually pleasing.
At the bottom of the page, a button allows you to indicate whether you find the content “better”, “as good” or “worse” than in the last newsletter.
Asking for feedback from your customers is a great way to make the recipient feel listened to and optimize content in the future.
One last important detail: the “Recommend Artips to your friends” button in the header and footer. Always a good way to organically grow your contact list!
Sending mass emails: which tool should you choose?
There are many software programs that will allow you to send mass emails. Here are our top 3:
The French reference for email.
Bro (formerly Sendinblue) goes far beyond simple email marketing software. It’s a comprehensive sales and marketing solution, offering a comprehensive range of features, including email sending, CRM, SMS sending, WhatsApp campaigns, live chat, push notifications, and more.
However, if you’re simply looking for the ability to send bulk email campaigns, you’ll have no problem! With Brevo, you can easily plan your first campaign using a user-friendly, drag-and-drop editor. Even with the free plan, you’ll have access to most features and the ability to send up to 9,000 emails per month.
Brevo is the best-suited bulk email software for SMBs—but it also scales flexibly for growing businesses.
Little bonus: this solution offers an interface and support in French!Very easy to use
We used Brevo for our company. The availability of the models and their ease of use are excellent.