In this case, you do approximately the same thing that is done at the beginning of many sales texts.
You ask people about something, hoping to get positive answers.
For example, it will look like this:
“Hi, friend!
- Tell me, would you like to make it so that your emails never end up in spam?
- Would you like your email open rate to be higher than 50%?
- Would you like people to recommend your newsletter to their friends?
Then I have some news for you that you will like…”.
See? You just put a little south africa telegram data pressure on a person’s problems, ask them questions, and then offer a solution.
It doesn’t have to be selling something for money. You can sell an idea, sell an interesting solution, etc. But such a structure very easily leads a person with problems to possible solutions. And if these solutions are really not trivial, then such a letter will find the widest response.
Secret Seven: Answering Objections from a Whining Audience.
In any relatively large mailing sault data list there is always a number of dissatisfied subscribers who are always dissatisfied with what you send, but at the same time they do not unsubscribe from it. Plus, they also have the audacity to write to you what an asshole you are, because you cannot satisfy them in any way in terms of information (often they try to hint that they are your potential clients, which is of course a common cheap manipulation) .
I often get letters in the style:
“Sergey, I recently subscribed to your newsletter, but I still don’t have any complete ideas on how to promote my business. Lots of fragmentary information and some offers to digital visibility is much more than buy something. But I don’t want to buy, I want to receive free information that I subscribed to. What’s going on?!”
The man can be understood. The man thought that I was helping for free, but I live on the inheritance of my billionaire uncle.
In any case, such letters are not uncommon, and many more people think about it than openly write. Therefore, answering such a letter is a very good way to remove many unnecessary objections in readers.
The letter in this case looks like this:
“Hello, friends!
I recently received a letter from a reader with the following content:
(then we copy its text, if necessary, we shorten it to 1-2 paragraphs).
I understand that many of my newsletter subscribers have these thoughts. So I can’t ignore it. I need to clarify my position so that we don’t have misunderstandings.
So…”
Then you explain why you do it this way and not otherwise. Such letters firstly allow people to see that you are not a robot, but actually read their responses to your messages, and secondly, subscribers understand that they are wrong somewhere and the tension between you is removed.
A very useful technique, especially if it is an author’s newsletter.