This secret is that you go against the grain in a sense in order to sell something to your audience.
Did I explain it a bit confusingly? Let me show you an example. Especially since this technique is quite simple.“Hi, friend…
I sat down recently and thought about the unshakable axioms of email marketing.
You already know that I am finishing preparations for the training “E-mail Marketing from A to Z”. This made me think about the following.
What do various books, trainings and email marketing gurus tell us?
They say something like this:
- HTML emails are better than text emails
- Short letters are better than long ones
- The best time to send emails is 9-10 am.
- The number of subscribers is the most important thing
- Social Media Will Soon Replace Email Marketing
- Free content is better than paid content (laughter in the audience)
- A creative subject line is better than a standard one
And there are dozens more such postulates that can be collected.
But I wondered: “Is it really so?
It turns out – NO. I opened netherlands telegram data and studied the best e-mail newsletters I worked with and found that often the advice of the gurus worked much worse than the things done in spite of them.
And it’s not even about these gurus and books. More precisely, about them… but they really do tell the truth. It’s just that when something becomes very widespread, it stops working.
When email marketing first c sault data ame out, that’s when most of the testing, experiments were done… that’s when all these “rules” were born.
Today, when 80-90% of email marketers use these tips, they have become worse. And vice versa. Going against the system, you get better results.
Think about it.
P.S. To sign up for my new training “E-mail Marketing from A to Z” click the link below. mobile landing page: what it should be In it we will dwell in more detail on many myths and inconsistencies…”
See what I did? I went “against the system.” That means I questioned many truths.
Why is this necessary?
People, when buying your product, always start comparing it with others. Like: “We tried it – we know”… or: “What is the difference with the competitor’s product?”
Now we have clearly shown that 99% of the market is stuffing you with the same formulas that stop working. We are going the other way.
This simple method can greatly help your sales.