In recent years, there has been a significant rise in the popularity of micro-influencers – bloggers with a relatively small but active audience. These creators often have a more loyal and trusting audience, making them ideal partners for brands. For example, Glossier has successfully used micro-influencers to promote their beauty products, which has helped them quickly expand their customer base due to the trust that micro-influencers build with their followers.
Authenticity and audience trust
One of the main benefits of working with micro-influencers is the ability to create more authentic content. Their followers are more likely to perceive ads as a recommendation from a russia whatsapp number data friend, which increases conversion and builds trust in the brand. For example, Nike partners with micro-influencers whose values and lifestyles align with their “Just Do It” philosophy, which helps them solidify their position as a leader in sportswear.
Trends in affiliate programs
In 2024, there is a growing interest in affiliate programs based on mutually beneficial relationships with micro-influencers. Brands are increasingly creating unique affiliate programs that offer individual terms of cooperation and rewards for achieving sales goals. For pizza delivery logo examples example, the Russian company L’Etoile provides micro-influencers with up to 8% commission for confirmed orders made through their referral links. This program stimulates the activity of micro-influencers and helps increase their involvement in the promotion of L’Etoile cosmetics and perfumes.
Working with micro-influencers is not only an effective way to expand your audience, but also a strategic tool for strengthening your brand reputation and creating a unique user experience in 2024.
Using Big Data and Analytics
Big Data and analytics have become the cornerstone of modern marketing strategies, thanks to their ability to predict consumer behavior, optimize campaigns, and improve personalization of offers. In 2024, these technologies become even more important, enriching the marketing approaches of digital companies.
Predicting Consumer Behavior :
For example, retailers use data on customer preferences and purchasing history to create demand forecasting models. This allows them to accurately predict which products will be in demand in the future, minimizing waste from excess inventory and increasing overall supply efficiency.
Optimization of marketing strategies
Analytics allows you to evaluate the results of advertising campaigns in real time and quickly respond to changes sms to data in consumer behavior. For example, companies can adapt budgets and strategies based on ROI data from different channels , focusing on the most promising sources of traffic and conversion.
Personalization of offers
Using data analytics, companies create personalized offers and recommendations based on each customer’s individual preferences and interests. For example, e-commerce platforms can automatically generate personalized emails and promotional offers based on an analysis of purchase history and on-site behavior, significantly increasing the likelihood of successful interaction.
The use of big data and analytics not only increases the effectiveness of marketing efforts, but also improves companies’ strategic decisions based on accurate data and understanding of consumer trends.
The Return of VR and AR in 2024
The year 2024 marks a new turning point in the development of virtual and augmented reality (VR and AR). In the past, the use of these technologies was limited by the high cost of equipment and bulky helmets, which made it difficult for them to be widely used. However, with the advent of more affordable VR glasses and AR applications, this is starting to change.
In 2021, 35% of marketers used AR or VR in their strategies, and nearly half planned to increase their investment in 2022. However, by 2023, more than a quarter of marketers planned to stop using these technologies entirely.
In 2024, only 13% of marketers plan to reduce their investments in VR and AR, while 84% plan to maintain or increase their budgets for these technologies compared to the previous year. This indicates a growing interest in the potential of VR and AR in marketing, especially in the context of improving consumer engagement and creating unique user experiences.
Thus, 2024 sees a resurgence of interest in VR and AR, driven by more accessible technologies and growing awareness of the potential benefits of using them in marketing strategies.
Optimization for voice search queries
In 2024, voice search optimization is becoming an increasingly important priority for marketers, with 41% planning to increase their investment in this area. Optimistic forecasts indicate growing interest in this area.
However, in 2023, more than a quarter of marketers (28%) stopped optimizing for voice search queries. But by 2024, that number had dropped to 14%.
How can marketers use voice search optimization? The answer is simple: adapt content to users’ questions. Digital assistants like Siri, Yandex’s Alice, and Google Assistant often answer short informational queries like “Who is the actor in Mission: Impossible?” or “What’s the weather like in Moscow today?”