Conversational commerce empowers customers to interact, shop, and transact conveniently with companies, enhancing the omnichannel marketing strategy’s success globally.
Raluca Mocanu
•
June 21, 2023
CONTENTS
What is conversational commerce?
Benefits of engaging in conversational commerce
Where is marketing head?
The role of SMS in enabling conversational commerce
Advantages of using SMS for customer engagement and transactions
How to implement conversational commerce via SMS marketing
Conversational commerce SMS templates
Wrapping up
Conversational Commerce – cover image for the Textmagic blog
In 2021, the global conversational commerce market was valu at US$5,345.5 million. In 2023, it is project to reach US$26,301.8 million, exhibiting a compound annual growth rate (CAGR) of 15.6% during the period from 2022 to 2032.
This exponential growth presents a tremendous opportunity for businesses to capitalize on this emerging trend and stay ahead of the competition.
By embracing conversational commerce, companies Latvia Phone Number List can foster meaningful and personaliz interactions with their customers, leading to increas engagement, customer satisfaction, and, ultimately, revenue growth.
In this article, we will explore the definition and concept of conversational commerce, as well as delve into the importance and benefits of implementing it in business strategies.
What is conversational commerce?
Conversational commerce refers to the use of messaging platforms, chatbots, and other communication tools to facilitate real-time conversations between businesses and customers.
It leverages technologies like artificial intelligence (AI) and natural language processing (NLP) to create interactive and personaliz experiences, simulating human-like conversations.
Benefits of engaging in conversational commerce
Here are some of the main benefits of conversational marketing:
By integrating messaging platforms into their customer support and sales processes, businesses can offer real-time assistance, answer queries, and provide tailor recommendations, creating a more engaging and satisfying experience for customers.
Conversational commerce also allows for target promotions and personaliz offers, further boosting customer engagement and loyalty.
Businesses can provide round-the-clock support and assistance. Automat chatbots can handle routine queries, provide product information, and process simple transactions even outside regular business hours.
Conversational commerce ruces the ne for Latvia Phone Number List manual, time-consuming interactions. Chatbots and automat messaging. Systems can handle a significant volume of customer inquiries simultaneously, freeing up human resources to focus on more complex tasks.
