Guide to writing about technology and innovation like a specialist
One of the great advantages of being a copywriter is being able to vary the topics you write about. Routine is a word […]
Digital Marketing
Telegram Number List
Digital Marketing
What is Customer Experience and how it influences Digital Marketing
The relationship between a brand and its customers is a key point in the development and evolution of a business.
Digital Marketing
What are cookies and what are they used for on the Internet?
These “cookies” are part of the measurement methods of web pages and most modern browsers support them and although you
Digital Marketing
Giving competitiveness to small businesses
The great advantage is the democratization of advertising, because you don’t need astronomical amounts of capital to promote your brand
Digital Marketing
Learn what digital advertising is and why it is different from Digital Marketing
A few years ago, companies were limited to offline media, such as brochures, business cards, billboards and – for those
Digital Marketing
My story with Rock Content: learn about the career of our editor, Juan Andrés Corrales
Have you ever jumped into the void and miraculously found a parachute? It has happened to me and, in fact,
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discover how to run a real-time auction in digital advertising
The corporate environment is constantly changing and this directly influences the way we advertise . One of the most attractive methodologies in
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What is the comfort zone and why does it harm professionals?
In recent years, motivators, speakers, coaches and other people and professionals who exercise some type of leadership or are dedicated to transmitting
Digital Marketing
How to monitor and measure the results of Content Marketing
Now that you know how to plan and execute, let’s learn how to measure the effectiveness of your actions. This
Digital Marketing
Size and format of content
The size and format of a piece of content should vary from site to site. Ultimately, the most important thing is
Digital Marketing
How to manage a content marketing strategy
Rich materials are pieces like e-books, templates, and white papers, which contain more valuable and informative content than a blog
Digital Marketing
Adapting content to the sales funnel
The sales funnel has long been used by marketing professionals because it is a simple way to illustrate the sales process, from
Digital Marketing
Reduce customer acquisition costs
CAC, Customer Acquisition Cost, is a metric that indicates the amount you invest in Marketing and Sales to acquire a
Digital Marketing
Increase engagement with your brand
Producing content helps more people recognize your brand and learn about the products and/or services your company offers. As I
Digital Marketing
Content marketing: the digital strategy you need to know in depth
Digital Marketing has stopped being a market trend and has become an indispensable investment for most companies, but you already know that,