What are your competitive advantages ?
Continuing with another somewhat atypical e-commerce model, we’re going to talk about Warby Parker again , the online optician who […]
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Marketing Strategies
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Let’s see how all this fits into your welcome email
Defining the tone of communication : from this moment, a conversation begins, in which the customer perceives the brand’s personality
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When we send an email of this type we are:
On the other hand, Bonobos started as a pure e-commerce business and later opened “Guideshops,” where customers can receive advice
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Birch box Welcome Email
In addition, Tradeinn also expanded its international presence, including specialized online stores for different countries and sports. Since eCommerce has
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Make the leap to omnichannel
If we have a good product, with sufficient demand and a dominant market position, we are likely reaching a ceiling
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Find a complementary product or niche
You’ve been working on your online store for a while, seeing results, but you think you could do more .
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Expanding the range of products and services
Studies (different documents sign by different organizations) Recommend products . INSIGHT : Any health-relat product should include as much information
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Keys to Care/of’s success
INSIGHT: Care/of is so customer-centric that it categorizes products bas on the buyer’s goal (improving joints, bones, concentration, sleep, improving
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Product features details
For Care/of, the food supplement market was falling into universal solutions , remedies applied generally to all users, almost indiscriminately.
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How does Care/of work?
SEO : Indeed, SEO is the best way to understand a rival’s future intentions. By tracking the keywords they’re trying
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The eCommerce take care
Order management : Good software, properly integrat with your store and logistics system, prevents incomplete or duplicate orders from leaving
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Automate and simplify
One thing to avoid is trying to expand into new niches or business areas if doing so jeopardizes the current
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3 ways to scale an eCommerce business
What about native advertising or articles collaborat with third parties? In that case, there shouldn’t be a problem, but it
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If using AI penalizes SEO
This is largely due to the explosion of Artificial Intelligence , ChatGPT , Bard , and other alternatives. These contents
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Let me explain it better with an example :
This is completely legitimate , and Google won’t penalize a furniture store that finds the domain mueblesruiz.com available. Both companies