Social selling refers to the use of social media to create and maintain relationships with the public and, as a result, generate sales .
To help you understand the importance of this strategy, we’ll leave you with an interesting fact.
According to the 2019 Panorama of Electronic Commerce in Mexico , 61% of consumers approach brands by following them on social media, mainly to stay up to date on news and find out about promotions and discounts.
And more: social networks are also a vietnam phone number data source of information for 43% of consumers who decide to buy online .
These numbers indicate that, in addition to taking care of e-commerce, it is also necessary to look towards channels such as Instagram and Facebook, which, although they are not sales tools as such, are excellent for:
- research consumer preferences,
- accompany the brand’s performance in front of the public,
- and return to a closer and more personalized relationship with customers.
Email marketing
Email remains one of the main tools for promoting products and services decades after its emergence.
In addition to being a channel frequently visited by users, for companies it is a quick, easy and economical way to contact customers and leads , and offers a high return on investment when done properly.
Beyond sending advertising messages to the database, email marketing works on its strategy aligned with the business objectives, communication and company values .
In virtual stores, it is also possible to apply it in remarketing strategies , to promote the sale of products abandoned in the shopping cart, to send promotions through the customer’s purchase history, among many other alternatives.
Chatbots
Real-time interaction is one of the factors anti-avatar and avatar to help the content creator that most attracts digital buyers and, in some cases, can even be the differential factor for them to make a purchase.
Social media already demonstrates the power of fast response. Imagine, then, when this service is included within the sales platform and offers the customer the possibility of resolving their doubts and needs , whether about the product, technical questions, information about the payment method, delivery, etc.
In addition to answering key customer queries, the chatbot can also recommend products, advertise promotions, track orders , and much more.
The main advantages of chatbots in e-commerce are:
- ensure efficient and rapid care;
- reduce waiting time, since they are available 24/7;
- improve user experience;
- increase sales opportunities;
- generate relevant information about the user’s browsing profile ;
- among others.
Conclusion
is increasingly becoming the preferred choice for many consumers, whether B2C or B2B , when making their purchases.
But remember that, to achieve visibility and asia email list success in your e-commerce, in addition to standing out among so many others that already exist, it is necessary to apply essential marketing techniques and strategies.
This way, you can reach your audience precisely and keep your website well positioned in search engines.
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