Sender reputation refers to the reputation of your sending server. And more specifically, its IP address, among ISPs (Internet Service Providers). And ESPs (Email Service Providers) in the context of the likelihood that that IP will send SPAM.
Sender score is a metric that indicates how good or bad your sending reputation is. Think of your sending server reputation as the ticket to your email success. It’s a kind of trust badge that Internet Service Providers (ISPs) carefully examine to decide whether your emails are worth delivering or not.
It usually takes time to build a good sender uk phone number library reputation. Imagine you set up a new server with a brand-new, clean IP address that’s never been use before. And that server starts sending a huge volume of emails on day one.
No one else has ever heard of that IP address, and suddenly it’s sending tons of emails. Is that a bit unexpected? Who would do that? Well, this is typical spammer behavior. Which is why most ISPs and ESPs would immediately blacklist the IP address (report it to IP blacklist databases) and consider the emails spam.
What is an IP blacklist?
The integrity of your sender reputation is closely related to the concept of IP blacklists. These blacklists are maintained by various organizations and are used to flag IP addresses suspected of distributing spam, harmful content, or engaging in other questionable email practices.
If an IP address or domain what is customer experience and how it influences digital marketing is added to these lists. It significantly affects the deliverability of its emails. As ESPs and ISPs begin sending these emails to spam folders or even blocking them altogether.
Therefore, one of the main goals of email service providers like us is to maintain. A good sender reputation for our servers and IP addresses to ensure a high email delivery rate for our customers. At SiteGround, our system administrators carefully monitor our network 24/7 to ensure that our IP addresses are not affected by activities that could result in blacklisting.
They manage multiple sending IP addresses in a pool, carefully taiwan lead developing a reputation for each one, so that if a blacklisting event occurs, they will immediately remove the bad IP and replace it with another one. Without affecting the sender score or arousing suspicion from ISPs and email service providers. By proactively managing our mail servers and ensuring our IP addresses are free of spam-related behavior, we increase the likelihood that email service providers will favorably receive your emails , ensuring they reach your subscribers’ inboxes and contributing to the success of your email campaigns.