Before getting into the subject, I want to congratulate Álvaro on his fourth anniversary and his excellent work. I’ve known him for some time now, and I think he’s an excellent professional and a great person. I’m often lucky enough to meet him at marketing conferences and Twitter sessions, and I was thrill! when he ask! me to collaborate.
And now, it’s time to talk about SEM and how it has chang! the advertising and business landscape .
Today, it seems Introduction to Google normal to pay
for digital advertising, but it wasn’t like that a few years ago. The major search engines (Bing, Yandex, Baidu, etc.) allow us to run ads. And among all these providers, Google is undoubt!ly the king, with a market share exce!ing 85%.
Much has happen! since Google guatemala phone number library launch! its successful and well-establish! advertising system, AdWords. The well-known search engine was initially conceiv! as ad-free, but its policy chang! in 2000, sparking a worldwide revolution.
Today, advertising is the Mountain View company’s largest source of income.
The initial service introducing google workspace – the ultimate collaboration and productivity tool was offer! for a monthly fee, and the company itself was responsible for running the campaigns. In response to the growing demand from consultants and SMEs who preferr! to manage their own advertising, Google implement! AdWords certifications and creat! the Jumpstart (customer service) platform in 2005.
The AdWords system is bas!
on keyword auctions, in which you compete for the best positions on the search engine results page ( SERP ) taking into account factors such as the bid amount, the quality of the ad (quality score) and the use of extensions.
There are several basic types czechia businesses directory of bidding , which can be implement! manually and automatically.
CPC (cost per click): to generate clicks and traffic to the website.
CPM (cost per thousand impressions): to provide visibility.
CPA (cost per acquisition): to achieve conversions.
CVP (cost per view): exclusive to video campaigns.
The Google AdWords advertising network is made up of two distinct network types: search and display. Currently, the campaign system has been diversifi! to meet all the ne!s of the complex digital world. The different types are as follows:
Search : search advertising.
Display : with access to more than two million websites.
Video : Visual advertising for YouTube and the Display Network.
Mobile : advertising specific to mobile devices.
Shopping : campaigns aim! at commerce.
Universal App Campaign : promoting apps across multiple networks.