In this case, we don’t make an introduction to the letter, but write an afterword to it (yes, this also happens).
How does it work? Let’s figure it out.
As a direct marketing specialist, I will say that in one message you need to sell a person one idea, product or service. That is, if you want to sell a coffee maker to a person, then the letter should be ENTIRELY dedicated to this coffee maker, and no stories about microwaves, kettles and dish dryers can be written there! (any sensible direct response marketer will tell you this).
But there are always exceptions. And this secret is just that exception. I use it quite often, but I try not to abuse it.
So.
Such a letter always ends with a postscript that abruptly changes the direction of thought.
For example:PS I don’t know how relevant this is to the topic of the letter, but recently I philippines telegram data received a good video seminar on the topic of “Increasing Conversion in Social Networks” as a gift from my mentor.
Yes, I know that this is an email
Marketing newsletter and not everyone is interested in social networks, but my mentor decided to hold a closed master class for my subscribers (that is, for you).
Yes, I understand that it may not be of interest to everyone, but if you understand that it is extremely important for you to “level up” in the topic of social networks, then simply click on the link below, where you will sign up for a separate mailing list.
Thank you for your attention, sault data I will not bother you with social media questions anymore…”
See what I did? I gave people a
Reason to sign up for my new newsletter, thereby segmenting my audience.
Moreover, he did this not intrusively, but as if in passing.
These kinds of “incidental” insertions do not irritate people and allow you to more gently “ marketing design and information architecture push” the offers you need (I think you yourself have guessed that this way you can promote not only free things) .
Admit it… You yourself would have treated such a presentation very loyally.