This method of introduction to the letter is good because it allows you to remove objections. And it is especially good to do this in sales series. It often happens that someone sends you some interesting question, and you understand that this question may arise in many readers of your mailing list. And this is usually how it happens, when 1 asks, then 1000 will remain silent, but will think the same (we heard in politics there is a phrase “silent majority” … this is about the same thing) .
So if such a question comes up, feel free to post it on the mailing list and answer publicly.
It looks something like this:
“Hello friends,
After the last mailing I received a rather interesting letter with a question:
“Dear Sergey. I read your newsletter and I have a question. Everyone says that the more subscribers, the better. Even when I speak at events poland telegram data as an information sponsor, I am always asked about the number of people in my newsletter. In the last letter you wrote that the number of subscribers is not the most important indicator, and often harmful. So how is that? Everyone says that the number of subscribers is the key indicator, and you say that it is harmful? Please explain!
“With respect, Yuri Mikhailovich.”
Friends, Yuri asked sault data a good question and now I will explain my position. This is very important…”
Next comes your answer, where you explain what’s what. Everything is quite simple.
What I like about this approach is its versatility both when working with free information and in sales series. Utilizing objections through answers to third-party questions is a fairly well-known and effective move.
Secret 15 – Things That Don’t Make Sense
As you know, we live in a world of myths. There is nothing strange about this, since even a correct thought, having passed through 10 sources, immediately turns into the opposite. And this is without malicious intent. 4 reasons to invest in e-commerce in mexico But if you drag in issues of propaganda and self-interest, then any thought can be distorted so that you will not find the ends later.
The problem is that for the uninitiated, it is not so easy to understand what is true and what is false.
That’s why people love myth busters.
When you become this kind of whistleblower, people are more forgiving and respectful of what you say.
Your letter could be like this:
“Hello, dear friend!
Lately I have been surprised by many things that are happening in the world of Internet marketing. In my opinion, most of the actions that online businessmen do are actually meaningless.
It’s strange to me to see how people who understand internet marketing do so many unnecessary things. Or non-priority things, instead of what really deserves serious attention.
Here are a couple of examples:
- Most online marketers are busy gaining Twitter followers instead of building a subscriber base.
- Many of my friends’ courses on attracting traffic are sold through affiliate channels
- Businessmen spend a lot of money on beautiful landing pages, but do not spend a penny on testing.
- Marketers shamelessly steal other people’s ideas, but get offended when someone steals from them
- Instead of creating a sales system, money is invested in the race to create new products
- SMM experts who are offended by the fact that they are not mutually friended
- Marketing Newbies Teaching Other Marketing Newbies
- Sending out a newsletter only when you need to sell something
- and so on…
This is far from the entire list of things that make no sense in the work of an Internet marketer. I admit that I myself sometimes fall into some stupidities, having bought another course on promotion on YouTube or something like that.