Let’s look at the subject of the letter again. If you look at the market of various business training courses, they will tell you that you should always talk about how good, successful and impeccable you are.
The problem is that such polished
Stories are not particularly believed (Do you believe them yourself? 🙂 People sense the falsehood in the words of such supermen. And what do people really want? People want credibility. That is why your most important task is always and everywhere to show people the real world (or rather, the world that is real for them, in their understanding of the correctness of this world… what a stretch… never mind) .
What is our reality?
The reality is that none of us are perfect. And each of us has had difficulties in achieving success.
That’s why people are often much more interested in your problems, mistakes and other screw-ups that you encountered and overcame on the way qatar telegram data to success than in your yachts and villas. Moreover… people believe in your “ambushes” more than in your achievements.
For such cases, the subject of the letter is just right
Which you begin with immediately talking about your problems that you encountered along the way.
As an example, such a letter could be titled with the subject: “My biggest mistake in e-mail marketing” . Intrigued? Admit it!
Sometimes you can make a more frank version, for example: “How I screwed up sault data when meeting my wife” (this is for those who teach pickup and other dating techniques) .
In a corporate environment, this might be something like: “Our biggest mistake in our offer to you.”
After these headings, you begin to
Describe how you encountered the problem and then tell the solution you found on the way to success.
This is very similar to writing a sales text, where you also first describe the problem and then security certificates, such as ssl offer a solution. But who said there were big differences? Copywriting and human psychology are always the same.