Not long ago we talk. with Sergey about whether newsletters are relevant at the current moment or not?
Why did we even bring this topic up?
Now many are full of news that mailings have di.. everyone is drowning in messengers. I do not trust rumors. I turn to experts. In this case. to Sergey Zhukovsky.
And he told me the following.
Email newsletters now give a conversion rate of 80% compar. to other sources
But there is “one nuance”.
The mailing must be done correctly. and the letter must be trigger..
Well. let’s go over the main points of mailings to begin with.
Website in a letter
Nobody ne.s it in principle. It happens that the author puts the site menu in the letter. And switzerland telegram data who ne.s it? Firstly. it distracts the reader. secondly. many do NOT have images display. in the letter set up. Who is it better for? No one. Try to put as little unnecessary information in the letter as possible. A person quickly switches over and instead of reading the letter. he can go to the site and get lost in principle.
Logo
Be sure to include a logo in your email. This is important. No logo? No trust. Just don’t cameroon business directory make it the size of an elephant. okay? Don’t make it so that it steals the attention from the email.
Content
This is a very important thing. Well. as always in principle. Here it is important to understand who you are addressing? Want to know how to form a client avatar – read this article .
Hello everyone! Want to figure out the mailing problem?
Convey your thoughts briefly and simply. No one is interest. in reading long canvases where the thought changes a hundr. times in three lines. I subscribe to many newsletters. Do you know why? To watch how they discover how to run a real-time auction in digital advertising will sell to me. And they sell to me very sadly. They write some stories about reviews or about how someone did not succe.. and then succe… And this whole bacchanalia consists of almost 3000 characters.
Make a letter of three to four paragraphs. Each paragraph has 3-5 sentences. That’s it! Leave the rest of the touchpoints for the webinar or the platform.
The unsaid in the letter
Triggers are the key moment in the mailing. Leave it unsaid and offer something. This does not apply to the case if you have an online store. You can simply inform about the arrival of new products.
Unsubscribe
Everyone talks about it. but not everyone puts it in their email. Stop hiding it. It should imm.iately follow the words “Hi. You are receiving this email because you are a subscriber/register. customer” and then the unsubscribe link.
Important!
When it comes to. let’s be honest. a downright shitty offer. you shouldn’t write like (I won’t say who) “If you want to miss your one and only super chance with bags of money and busty chicks on a yacht. just unsubscribe from the mailing list and forget about me.”
Well. first of all. If you don’t hit the target audience . the number of subscribers will rapidly decrease. Secondly. if your readers have a brain. the result will be the same. These are no longer triggers. This is a tragicom.y from 2002.
For a basic understanding of mailings this will be enough.
Here’s another thing. Yesterday we talk. about what a targetologist should do when a customer demands revenue. And about customers who think the whole world owes them.