The success of your email will depend largely on how it appears in your contacts’ inboxes, which essentially depends on 4 parameters:
- The object
- The preheader
- The sender’s name and address
Here’s how these items appear in the inbox:
Take care with the subject of your email
The subject line of your email is undoubtedly the most important element for the success of your campaign, since it will make your contacts want to open it… or not.
To optimize your subject line, go to belgium phone number library the configuration step of the Brevo campaign editor:
To be effective, your subject line must make people want to open your email without going overboard.
Here are some tips:
- Limit yourself to 50 characters maximum
- Highlight your most attractive offer
Be original with an intriguing email subject line that reflects your brand’s personality. You can use emojis, for example, as long as you’re not a financial consulting firm!
Optimize your preheader
The preheader is usually located just after the subject line and is used to give a first glimpse of the content of your email.
If it is not optimized, it will automatically as many experts or specialists may decide not to give display the first lines of your email, which is not always the best option:
On Brevo, you can edit the preheader (or preview text) in the first step of creating your mailing under “Preview Text”.
Like the subject line, your preheader is an additional opportunity to encourage your contacts to click and open your email. So choose it wisely!
Use it to give a brief overview of what’s in your email, highlighting any promotions it contains.
The preheader size varies between different webmails, but we recommend limiting it to 35 characters to ensure it displays in its entirety.
Set the sender name and address
Knowing who the sender of an email sault data is is a factor that greatly influences its open rate, so it is important to define a sender name and address that inspires trust and is easily recognizable.
On Brevo, these settings are located in the first step of the campaign creation tool, just above the subject line:
Unlike the subject line and preheader, these settings should be the same for all your email campaigns to allow your contacts to recognize you.
Some tips:
- Clearly state your brand or website name
- You can humanize your sender name by using for example ” [first name] of [your site name]”
- Avoid impersonal and distrustful noreply email addresses ( [email protected])
Our detailed tutorials:
- Create a new sender
To go further:
- 8 tips to optimize your email subject line
- How to optimize your email preheader