What happens after making content public is essential for effectiveness, since we must understand what is happening with that material in the hands of consumers. However, that information to be obtained is essential to maintain your interest in the long term. CTA blue digitization . Origin of Branded Content The origin of Branded Content dates back to the s, where spinach producers in the Tunisia Mobile Number List United States needed to increase the consumption of this product, especially among the smallest, so the their brand with the story of the cartoon series of Popeye Marino, who managed to increase
his strength thanks to the consumption of spinach.
Sales of the product increased, managing to reach its goal and experience great power, through a wellcrafted story, which at the same time manages to excite and create that connection between the brand and the user. Increasingly, large and mediumsized companies are trying to create a better customer experience through storytelling, winning them over with quality content and creating valuable experiences. Now, in addition to knowing what Branded Content is by definition, lets also see what its main purpose is What is the objective of Branded Content? The main objective of Branded Content or brand content is to generate notoriety and brand affinity with customers,
beyond selling a specific service or product.
As we have mentioned previously, when a brand makes branded Bosnia and Herzegovina Phone Number List content what it seeks is to be remembered and to generate a relationship over time. Most of the time, advertisements go unnoticed or ignored due to the large number received. Therefore, Branded Content can change the dynamics of dissemination of a companys advertising, associating the information, experience and entertainment of a brand with the customer. This has much more value for consumers.
