6. Create your campaigns with broad match modified and exact match : Matching is one of the eternal struggles of SEM specialists. Until now, phrase match, broad match, exact match, and broad modified match have existed. Currently, Google recommends using only the third and fourth, and with this, we will reach all our potential customers without any problems.
7. Device segmentation : Another option that Google Ads allows us is device segmentation, that is, choosing the senegal phone number library devices on which we want to appear, and adjusting the bid in each case.
That is we Google Ads can focus solely on
the mobile channel, and do so with a 30% bid increase, to stand out from the competition.
Use of all extensions :up to 10 types of extensions to our campaigns , and at no additional cost, since we will only pay when someone clicks on either the ad or use them intelligently.
9. Use of capital letters : ads in which the first letter of the statement is capitalized, we will achieve a much better performance, and if the competition is not using it, we will quickly stand out in the SEM results .
My 10 Google Ads tricks to rock your campaigns
10. Ad scheduling : Another option that Google Ads allows us is to schedule ads. This allows us to fast and convenient support focus on the time slots in which our ads convert best, thereby maximizing our budget and PPC , while reducing unnecessary clicks.
Here is my full presentation
as it took place in Bilbao. I hope you find it interesting:
I must not forget to than es at the presentations, the volunteers of WordCamp Bilbao, the organization and caseno email list all the sponsors , without whom this incredible event would not have been possible .
It was a pleasure to meet the WordCamp community , and above all, such good and interesting professionals, with whom I was able to share an exquisite dinner at a cider house in Barakaldo, but that’s another story that I’ll tell you over a few beers, hehehe.