The article explains:
- The Need for a Mobile Landing Page
- 5 Basic Requirements for a Mobile Landing Page
- 7 Tips for Creating a High-Converting Mobile Landing Page
- Mandatory and additional elements of a mobile landing page
- 5 Popular Builders for Developing Mobile Landing Pages
- 7 Ways to cambodia phone number library Improve the Effectiveness of Your Mobile Landing Page
- Measuring Mobile Landing Page Conversion
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Mobile landing has long ceased to be a useful addition to the main page created for the desktop, and has become a necessary tool for promoting business. The fact is that the number of people using smartphones for certain purposes is steadily growing. And it would be a sin not to take advantage of this.
Another thing is that a mobile landing page should differ significantly from the version that everyone is used to in some parameters. Only email remains one of the main tools for then will it work effectively and bring benefits. Otherwise, the money spent on its development will be wasted.
The Need for a Mobile Landing Page
A mobile landing page is a landing page that is easier to read on a smartphone screen. Its operating principle is the same as a landing page on a computer. With its help, the user receives the necessary information about a product or service and motivation for making a decision – to order or buy. Only a mobile landing page is much more convenient to use on a phone.
Why create a special landing page if there is already a similar format for a computer? This is due to the fact that people have begun to use their phones more often not only for mobile communications. According to statistics, the percentage of people accessing the Internet not through a PC caught up with computer users back in 2016 and continues to grow. By the beginning of 2021, the leadership of mobile devices increased to 58%.
The attitude towards european leads smartphones has changed significantly. Just 2-3 years ago, their main purpose was to quickly search for information on the Internet, read email, and browse social media feeds. And now their functionality resembles a pocket desktop.
There are two ways to create a mobile landing page.
One of them is the use of adaptive layout of website pages . The image itself should “adapt” to the screen of the device from which the user visited the page, be it a smartphone, tablet or computer. But this method is applicable only if the majority of the target audience uses a PC to view the landing page.
If you know for sure that the majority of your audience is made up of users with a mobile phone instead of a desktop, then it makes sense to create a landing page for them in a different way. True, it is more expensive, but the result is worth it.
To do this, you need to create a full-fledged mobile version of the landing page on a subdomain or inside the site . For example, ordering food or a taxi is most often done from a smartphone. Access to the landing page will be faster if you do not adapt it to the phone screen, but launch a different version of the site. Programmers and designers should create several such versions configured for specific devices.
The content will be the same, but you won’t have to waste time “adjusting” fonts and images. The page will load as quickly as possible, so the user will have quicker access to it, which will keep the landing page’s usability at a high level.