Now that you know how to plan and execute, let’s learn how to measure the effectiveness of your actions. This part is delicate and deserves extra attention in choosing the metrics to really understand the results obtained.
The analysis of the results is one of the most delicate moments of the entire Content Marketing strategy .
It is through measurement that you will discover what is working and what is not and, consequently, make the necessary corrections that we discussed at the beginning of this guide.
The biggest advantage of Digital Marketing over other media is that we can monitor KPIs in real time and change strategies quickly to avoid big losses. Something that cannot be done in a television commercial, for example.
Plus, since you can track all the steps a visitor takes, know exactly how many leads a content has generated, which channels are generating the most leads, you can accurately calculate the return that the Content Marketing strategy is bringing to the company. Let’s continue!
Measurement frequency
Each metric has an ideal frequency of measurement. Some are daily, others weekly, and we also have semi-annual metrics.
To know the ideal monitoring frequency, it is necessary to know each of them well and discover the ideal data collection time to obtain statistical relevance.
For example, checking customer acquisition cost (CAC) daily is unnecessary, as that number tends to be more stable and it takes many events to trigger a significant change.
But checking your site traffic on that frequency can make sense, as a drop of just a few hours can have a big impact on your entire sales funnel.
A good way to find out the ideal measurement frequency is by benchmarking with partner companies and market specialists. Give it a try!
What are the metrics of Content Marketing?
ROI (Return on Investment)
ROI is one of the most important metrics malaysia telegram data for any Content Marketing strategy and probably the most loved metric by bosses and managers. It is used to measure the efficiency of an investment and is expressed as a percentage.
To calculate the ROI of Content Marketing , simply take what you earned from an action, subtract what you spent, and then divide it again by what you spent.
It is a very simple measure of performance that serves to give a general idea of the performance of any type of investment.
One of the biggest difficulties in calculating ROI is understanding the concept of “generated value”, since Content Marketing has varied objectives, some of which are long-term and difficult to measure directly.
However, it is extremely useful, especially for “more concrete” objectives, such as the number of clients acquired or the income obtained in a certain period. Always keep it with you!
What tools are essential in Content Marketing
As you’ve seen, a Content Marketing 7 benefits of using a crm in your company strategy requires a lot of work from everyone involved! But there are ways to make the routine of these professionals easier without neglecting the processes and monitoring all the important metrics.
Fortunately, we have several complete and efficient tools and applications on the market.
These platforms can help you measure the results of a Content Marketing strategy, automate processes and increase the volume of content created and distributed by your team.
Do you want to know some of them? I have separated the most well-known and accessible tools into some categories for you.
Blogging Tools
Much more than writing and publishing text services texts, maintaining a blog requires some actions, such as the following:
- create a navigation structure;
- moderate visitor comments;
- improve the design (appearance) of your blog;
- accompany access data;
- and many more.
That’s why every professional blog needs a Content Management System ( CMS ).
Some options are Joomla , Drupal and WordPress , the most popular CMS in the world.
SEO Tools
For those working with SEO, the challenges are: researching keywords, finding positioning opportunities, optimizing content to reach the first page and monitoring the competition.
Some useful tools for this are SEMRush , Ahrefs , BuzzSumo and Google Keyword Planner .
Social Media Tools
Managing social media channels is a job that requires tools that allow for scheduling posts on multiple networks, monitoring reach, audience engagement with these messages, and also generating results reports.
Some options in this area are:
- Buffer
- Hootsuite
- Simply Measured
- Quintly .
And there are also others specific to some social networks, such as Postgrain (formerly Instamizer) for Instagram, Fanpagekarma for Facebook and Commun.it for Twitter.
Automation tools
The lead nurturing professional needs to write and send emails, segment the lead base, create flows, and much more.
Doing that job without a tool is unthinkable! But there are some very good options on the market that do a lot of that work.
The most popular and recommended options are Hubspot , RD Station and MailChimp .
Performance analysis tools
Every marketing professional needs to monitor the performance of their strategy. There are several tools that help in this task, including those already mentioned.
An essential monitoring tool is Google Analytics , as it brings you numbers for each channel of traffic acquisition for your blog — email traffic, organic traffic, social traffic…
Another very good one is Power BI , which centralizes all your Marketing metrics and offers interactive data visualization, providing more insights.
There are many options, but what makes a tool ideal is that it meets the needs of your company.
It all depends on the numbers you need to monitor. So first identify those numbers and then choose the analytics tool to monitor them.
What remains to be explored on the topic
So, what did you think of this journey through the universe of Content Marketing? Although we have already presented you with a lot of information, that is not all, because the actions of the strategy have their particularities.
Ultimately, results do not come immediately and action plans must be adapted to each moment experienced by the company in its digital expansion movements.
If you want to delve deeper into the topics related to Content Marketing, you will find a lot of information in these articles and free materials:
- Content Marketing Strategy in Practice
- Content Marketing Encyclopedia
- SEO 2.0 Guide
- Content Marketing for results
- Content Marketing: First Steps
- Fantastic People Generator
Well, I hope you enjoyed this adventure because of the many possibilities there are for carrying out a content strategy.
I say goodbye by inviting you to discover the reasons that make Content Marketing the best option for your business. Enjoy!