While responsive design is of utmost importance, mobile SEO also adds value.
Although the two concepts are often confused, it is worth clarifying that mobile SEO goes beyond adjustments in the e-commerce layout and deals with factors that directly affect:
- the speed of page loading,
- application performance,
- the stability of the platforms,
- and the web positioning of e-commerce in search engines .
The main factors that mobile SEO works on are:
- web hosting services : ensures that ukraine phone number data the provider meets all the needs of e-commerce;
- content management system : manages the platform or software responsible for managing the content of the pages;
- mobile security : install security certificates, such as SSL , to protect e-commerce and customer information;
- Image optimization : remove non-essential files, compress overly large images, edit descriptions, and improve image ranking on Google;
- Code optimization – alters and makes corrections to the CSS, HTML and JavaScript codes of the pages;
- user experience (UX) : analyzes the user’s behavior and interaction with e-commerce to adapt functionalities and improve the consumer experience ;
- inter alia.
UX writing
E-commerce in Mexico allows consumers to have easy access to products and services , but it has also increased their demands regarding their shopping experiences. This is because price is no longer the only thing that influences the decision.
Factors such as ease of navigation , the a selection of features by content of a text and even the colors chosen to integrate the web design also contribute to whether the user chooses (or not) a particular business.
UX, from the English term user experience , is the technique that analyzes this type of interaction between the consumer and the brand and identifies, in the case of virtual stores, the factors that impact their purchasing journey.
Among the optimizations of the user experience, there is the clarity and creativity of the texts used .
And this is where UX writing comes in : writing focused on the user experience and based on concepts related to
Thus, UX writing deals with:
- provide agile and efficient navigation;
- present information in a clear and objective manner;
- understand the user journey;
- define how the brand communicates (voice and tone);
- encourage the user to remain on the website and access subsequent pages;
- inter alia.
Content Marketing
Shoppers are constantly moving between the offline and online worlds. The multi-channel journey has significant value for e-commerce, especially because the information users find on the Internet can generate a sale, regardless of the channel.
This search-oriented behavior opens the doors to the success of electronic marketing strategies focused on the generation of online information, as is the case of Content Marketing .
An e-commerce must transmit confidence to the user and, beyond promoting the product, this also requires educating the consumer by offering:
- texts such as blog posts,
- images,
- videos,
- interactive content ,
- infographics ,
- among other formats.
There are a number of Content Marketing techniques applicable to the e-commerce field. Among the main ones are:
- create a blog to share relevant content about the segment;
- produce detailed product descriptions and use strategic keywords ;
- allow customer reviews and comments on the website;
- upload good quality images and apply SEO techniques ;
- record videos to bring your business closer to customers (make tutorials, tell the story of a consumer who bought your product and got good results, etc.);
- have an FAQ with the most common questions to clarify customers’ doubts;
- and much more.
Regardless of the technique you choose, keep in mind that the content should always be informative, useful and up-to-date.
Below is the link to a complete e-book we asia email list produced on content strategies for online stores. Download it for free!
Voice search
Voice searches are becoming popular. It is estimated that 15% of all searches performed on Google are already done through voice commands , directly in the browser or by virtual assistants , such as Siri and Alexa.
This resource is commonly used on smart devices, such as mobile phones, and for this reason it represents an excellent opportunity for companies that want to position themselves and be easily found by users.
Although e-commerce businesses that use voice search are still a minority, some research has already shown that it is a growing tool and can be efficiently explored through voice commerce .
Voice commerce techniques use SEO strategies based on search intentions to establish conversions, structure data and create phrases for search engines, thereby generating business opportunities.
Generally speaking, the big difference between traditional SEO and SEO for voice search is in the semantics of the content .
Voice search is characterized by being a more real interaction, so the user asks questions as if they were in a conversation.
For this reason, one of the principles of voice optimization is to structure keywords around objective