Before each email campaign, it is essential to target the right contacts to optimize impact and engagement.
You should never send the same email to all your contacts: the era of “mass emailing” is over, giving way to more targeted, more personalized and therefore more effective emailing.
If you send your campaigns to all your contacts without distinction, you will reach people who are not interested in your emailing.
Mplement a targeting strategy
As a result, you will inevitably increase your unsubscribe rate and spam complaints, and your open and click rates will be very low, which bolivia phone number library will seriously impact the deliverability of your future mailings.
To optimize the targeting of your contacts, you have 3 tools available:
- Your various contact lists
- Segment creation
- Lead scoring and dynamic segmentation thanks to Marketing Automation
Many people still do their mailings (also known as mailing or emailing ) using traditional email services such as Outlook or Gmail.
While it is indeed possible to send these messages from Outlook or Gmail (see the steps below), this is a very limiting method for several reasons:
- Limited sending (300 emails/day on Microsoft Outlook and 1500 emails on Gmail)
- No design facility, no quality email template.
- No feedback on the effectiveness of shipments
- Legal aspects
Mail merge in Gmail with Yet Another Mail Merge
To do a Gmail mail merge with Yet Another Mail Merge, you will need a Gmail account and Google Drive (i.e., a Google account).
To effectively send promotional emails a wealth of highly skill! it talent to large numbers of contacts, you need a dedicated tool like Brevo. Try it—it’s free for up to 9,000 emails per month!
Tired of tutorials that don’t work? Here’s a step-by-step guide to sending a mass email from Outlook
Make an Outlook mail merge
For that :
Outlook , Microsoft Office’s email sault data sending service, offers to send mass emails to your contact list, from the Word text editor .
Open a Word document and write your email as it will be sent to your recipients. Complete the window and click Merge with Email.
How these companies are using mailings to boost their sales
To do a mail merge, you’ll need a Gmail account. Then, simply follow these steps:
Open Gmail and create a new message.
In the “To” line, click “Use mail merge”.
Add your recipients. You can add them manually (up to 1,500 recipients in the “To” field) or use Google Contacts to import your recipients in CSV format.
Once you’ve written your message and added your recipients, click “Continue.” You’ll then see a confirmation window where you can send a preview or confirm the final send.