Defining the tone of communication : from this moment, a conversation begins, in which the customer perceives the brand’s personality .
Giving guidelines : sometimes it is interesting to explain how we work, so that the client can get to know us a little better.
Building authority : There’s always a certain amount of uncertainty when purchasing from a new eCommerce store . Use your welcome email to project trust with testimonials, seals of approval, or awards.
Stimulating recurrence : This can be done through original content, storytelling , or, why not, good promotion.
Looking at all of this together, you’ll agree on its importance, right?
Examples of welcome emails in eCommerce
To achieve these goals, let’s look at what’s necessary and how some online stores are addressing this challenge. Ultimately, examples sms gateway taiwan are the clearest and most inspiring way, so let’s jump right into them.
Birchbox is one of the pioneering subscription cosmetics purchasing services .
They work extraordinarily well, but they have the “disadvantage” that not everyone is used to this mechanics and business model .
That’s why your ability to communicate from the very beginning is particularly important within your strategy .
We could give several examples of welcome emails from this eCommerce , but this one seems especially interesting to us:
Welcome with a close , approachable tone that conveys a gratitude that seems sincere.
It explains the mechanics in just three steps , the use of icons and just one descriptive sentence, making it very agile and easy to understand.
Use a small reminder :
“Keep your eyes open so you don’t content creators should focus more on miss the special offers we send by email.” It seems like america email a fairly standard phrase, but it helps get users to open future emails from the brand with the promise of a possible discount .