A few years ago, companies were limited to offline media, such as brochures, business cards, billboards and – for those with capital – television, radio and print media advertisements.
However, today the Internet opens the doors to advertising so that any business can find its audience, spread its brand and make online sales. Banners, sponsored links, social networks, email marketing … there are endless channels and formats that you can take advantage of!
Now, you are about to understand everything about digital advertising, for example: what it is, why it is worth investing in it, what are the types and, especially, how to obtain results through this means.
Keep reading!
What is digital advertising?
Digital advertising is all forms of promoting oman telegram data a brand and its products or services through digital devices or channels.
Furthermore, beyond promoting, it allows you to connect with the target audience and create a relationship with consumers.
Changing consumer behavior and evolving technology were the driving forces behind digital advertising. People started using the Internet for everything from solving a simple query on Google to buying a refrigerator from an online store.
For this reason, in recent years the Internet has become a place where companies have to be. If the public is on Google, social networks and blogs, brands must mark their presence in these spaces.
Different ways for brands to connect with consumers online have also emerged. As a result, digital advertising has become increasingly complex and powerful in recent years.
The diversification of formats, payment methods and audience segmentation options have made platforms more robust and full of possibilities for companies.
Difference between digital advertising and digital marketing
Do you still believe that digital advertising platform for sales force optimization and digital marketing are the same thing?
That’s okay, most people and professionals in the field treat them the same. But there is a subtle difference between the two and we want you to know it.
Marketing, simply put, deals with the 4 P’s of marketing : Price, Product, Place and Promotion.
This concept, composed of 4 pillars, determines how a brand presents itself in the market. Logically, when it comes to Digital Marketing, these factors are considered in the online environment.
Advertising , then, is a marketing tool because it falls under the P’s: Promotion. It is one of the ways in which companies promote their brands and products to the public, and digital advertising is the tool to do so in online media .
You can already understand that digital advertising is a Digital Marketing tool. Therefore, in practice, many people see them as synonyms.
What are the benefits of digital advertising?
It’s no coincidence that so many brands text services have embraced digital advertising. There are multiple benefits to doing so, especially for small businesses.
Here we present the most relevant advantages:
Scope
The Internet has no borders. You can chat via instant messaging with your friends from your neighbourhood or with one who has moved to the other side of the planet. It is also important to note that: everyone is on the Internet!
This means that digital advertising is capable of increasing a company’s reach, not only to promote its brand, but also to sell its products in e-commerce.
Segmentation capacity
Have you heard of Big Data ? This refers to the huge amount of data stored on the Internet and one of its advantages is the ability to analyze and provide a wealth of information about consumers.
They can be used, then, to segment your audience and design your promotions for a specific audience.
Payment by results
Paid media on the Internet has a major advantage over offline channels: there is no upfront payment.
On the Internet, you only get paid when you get the desired result (clicks, visits to a website, conversion, etc.). The following forms of payment then arise:
- cost per click (CPC);
- cost per thousand impressions (CPM);
- cost per acquisition (CPA).
Measurement
Another great advantage, thanks to Big Data, is the ability to quantify and qualify the results of digital advertising.
You can know exactly how many people viewed an ad, how many clicked on it, and how many sales were made through it.
In this way, it is possible to more accurately measure the ROI (Return on Investment), one of the main strategic indicators.
Multiple formats
Forget about limiting yourself to images, audio and 30-second videos. Digital advertising allows you to use everything from simple texts in sponsored links to a web series with several chapters on YouTube.
Creativity is what limits the possibilities of formats to promote a brand.