Retention emails play an important role in helping existing. Customers use the product or service you offer and keeping them engaged and invested in your brand.
The most essential loyalty email is the “ welcome email .” It begins the customer journey. Serves as a guide to getting start with the product. It often includes “how-to” resources and information on how users can get help if needed. Welcome emails are now consider an industry standard.
To more effectively analyze other types slovenia phone number library of loyalty emails. You can ask yourself these three questions. Which will help you determine what type of loyalty. Emails you should create for your customers and see how they fit into the bigger picture:
What are the problems my customers face. When they first start using the product that I can avoid by educating them?
Let’s offer the solution recapitulating our article on website architecture via email, even before they encounter the problem—this will save customers frustration and make them happier with you as a service provider. Send them a series of emails shortly after they make the purchase, educating them on how to get started and address these common challenges. These are the “how-to” emails, including help resources, outlining the next steps users need to take to be properly onboarded or successfully use all the features of the product they purchased.
What content is relevant to my customers that is also relevant to my product and brand?
This includes any news related to what your brand does, inside taiwan lead information on how you build your product, CEO insights into the industry, special educational content exclusive to your customers, invitations to exclusive events like webinars and workshops, use cases, and success stories that your customers can relate to. Share these with your customers and engage them not only with your product and brand, but also with topics that are interesting and useful to them in general.
Is there anything I can do to make my customers happier with my brand and product (excluding service updates or feature additions)? While we’re on the subject of feelings, it’s actually quite easy to create small moments of joy and pride by celebrating your customers’ progress and successes at each stage of their journey with your product. This is where “success” emails come in to commemorate these customer milestones and show them that you share their excitement.