Whether you’re looking to expand your customer base and grow your business, searching for your dream job, or hunting for talent, LinkedIn is a go-to spot – and with a whopping 1 billion users worldwide, it’s where the action is!
But when it comes to moving from the free version
LinkedIn to the Premium one, things get a bit tricky. Is it really worth the extra cost? Let’s take a close look at what LinkedIn Premium offers, how much it costs, and, most importantly, whether it can yield good results for you.
Outline:
What is LinkedIn Premium?
When should you use LinkedIn Premium?
What does LinkedIn Premium offer (compared to Basic)?
How much does LinkedIn Premium cost?
worth it?
worth it for sales?
Bottom line
What is ?
LinkedIn Premium is an advanced and more sophisticated version of LinkedIn that requires a subscription fee. It is divided into four tiers:
Career for jobseekers
Business for business professionals
Sales Navigator Core for lead generation
Recruiter Lite for hiring specialists.
LinkedIn Premium Plans
Source: LinkedIn
Each tier provides specific Bank Database tools and insights, such as seeing who viewed your profile, advanced search filters, lead recommendations, direct messaging capabilities (InMail), etc. They are designed to amp up your networking game and career journey. Below, we’ll talk in detail about how all these features may help you meet your goals so you can decide for yourself if LinkedIn Premium is splurge-worthy.
But first, I suggest we discuss when it’s time you switch to LinkedIn Premium and how much it costs.
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When should you use LinkedIn Premium?
The choice of your LinkedIn plan depends on your current needs, of course. If you’re using LinkedIn mainly for casual Algeria Phone Number List networking or building your personal brand, the free account might be enough to connect with people, join discussions, and share your professional opinion.
But what if you want more? Say, if you are planning to start a serious social selling campaign on LinkedIn, you’ll probably need to reach out to LinkedIn users in bulk and automate your activities. In this scenario, you’ll hardly do without advanced features. And that’s when LinkedIn Premium may become handy.
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What does LinkedIn Premium offer (compared to Basic)?
Now let’s take a look at those features that you’ll get access to after switching to LinkedIn Premium from the Basic free plan:
LinkedIn Premium Features
Profile views
This feature is crucial for understanding who’s interested in you, whether these people are potential employers, business partners with link-building potential, or clients. It offers strategic insights for following up with these individuals, potentially leading to new job opportunities or business collaborations.
The free version of LinkedIn only shows you a limited number of people who have viewed your profile (usually the last ten people) without much detail.
With LinkedIn Premium, you gain full access to the list of people who have viewed your profile over the past 90-365 days, along with how they found you, for example, through LinkedIn search, Feed, or a specific search engine.
In addition, you can see the information about your viewers through a weekly viewer trend graph, filter viewer data by time range and/or demographics, get personalized skill suggestions (skills you should add to your profile), browse viewers, and get highlights of top locations, industries, and companies of people who viewed your profile.
LinkedIn Who Viewed Your Profile
Source: LinkedIn
Access to LinkedIn Learning
A free account does not provide access to LinkedIn Learning’s extensive course library.
users can access over 5,000 expert-led courses on the Learning educational platform. These courses cover a wide array of topics and are valuable for enhancing your skill set, staying updated with industry trends, and advancing your career.
You can post the completed courses to your LinkedIn profile and get recommendations based on the skills you’re interested in. Many classes come with exercise files, assessments, and transcripts for the video. You can also use LinkedIn Learning to provide feedback to courses, and download videos to view them offline.
The access to LinkedIn Learning courses is a significant advantage to your ongoing professional development and makes the subscription an investment in your future.
Unlimited searches
The free LinkedIn plan restricts the number of people you can search for and view outside your immediate network due to the commercial use limit. It prevents people from using the free LinkedIn experience for commercial purposes like sourcing and lead generation. So, with a free LinkedIn account, your search will be limited to 1000 profiles (100 pages of 10 results).
LinkedIn Premium plan removes this limitation, offering you extensive searching and networking opportunities. It enables you to find more prospects or candidates, essentially enhancing your reach and effectiveness.
