To start collecting contacts, simply create an email subscription form from Brevo, like the one you see on our blog:
Forms are very easy to integrate into your site using HTML code.
By collecting contacts through opt-in, you ensure your prospects’ interest in your products and services. This is essential for creating viable long-term email campaigns, as it guarantees you:
- Better open and click rates
- Fewer unsubscribes and spam complaints
- Better deliverability (which largely depends on the two previous factors)
Now let’s look at some steps that will help you create a quality email simply.
1 – Create a list of interested and consenting contacts
This is the starting point for any sustainable email marketing strategy: to send emails to your prospects and customers, you must collect their email addresses legally and with consent.
Gone are the days when email benin phone number library marketing could be done by purchasing databases of email addresses and sending mass campaigns to people who hadn’t given their consent to receive them. Today, that’s called spam!
At Brevo, we’ve always advocated the importance of consent and systematically refuse to validate databases that aren’t 100% opt-in. With the entry into force of the GDPR, this is now a legal requirement for everyone.
Multi-list registration fields
” Opt in ” literally means “to opt in” or “to choose to participate.” In the context of email marketing, opt-in refers to the principle that a thanks to its Business Manager contact must give their clear and explicit consent before receiving promotional emails from a company.
This essential lead collection step can also help you segment and qualify your contacts as soon as they sign up. To do this, use the feature of our form creation tool:
This feature allows your visitors to set their preferences by specifying the type or theme of emails they wish to receive from you. Depending on the boxes checked, they will be added to different lists that you can then use to better target your email campaigns.
To summarize:
- Opt-in is essential: Always obtain sault data explicit consent (opt-in) from subscribers before adding them to your list. This is crucial for compliance with regulations such as GDPR and CCPA.
- Offer value: Encourage signups by offering attractive incentives, such as free e-books, discounts, or exclusive content.
- Multiple registration points: Make it easy for visitors to register on your website, social media profiles, and in-store locations (if applicable).
Resources
Here is a list of tutorials and guides to help you set up your contact list and lead collection strategy for your emails:
Our detailed tutorials:
- Import your contacts to Brevo
- Create a registration form on Brevo
To go further:
- 5 tips to optimize your registration forms