How to make sure people double opt-in

It’s not best to set up a double opt-in and forget about it. You need to make sure that subscribers. Who are hopeful actually complete that second opt-in. With that in mind, here are several ways to ensure subscribers follow through.

Set expectations

Double opt-in success starts with the norway phone number library initial signup. Make sure that when customers complete the first step of the signup process from your online form, you also inform them to stay tuned for a confirmation email to verify their registration .

Encourage potential subscribers to sign up

Signup forms are essentially a sales tips for creating a high pitch. So get straight to the point by offering a hard-to-overlook value that entices potential subscribers to sign up and confirm their subscription. Clearly explain what they’ll get by subscribing —it could be promotional offers, resources, unique insights, a specific incentive, or some other benefit.

Use a subject line that indicates action is needed

Follow up your initial signup form warning with taiwan lead an email that has a clear subject line. Reiterates that confirmation is required . Site Ground already does this for you, communicating that action is requiring. The subscription to be confirm.

Email content should be simple and action-oriented

Like every other step in this process, make this step as simple as possible. Keep the confirmation email content brief and to the point, making sure it’s obvious that confirmation is required and that there’s a must-have confirmation button or link. Fortunately, Site Ground sets this up automatically, so you don’t have to worry about doing it yourself.

If you’d like some insight into developing future content, we’ve put together this guide to help you write marketing emails .

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