Finally, the marketer has to adapt to what the sector in which he works demands of him. Ultimately, objectives change according to the different stages of the company’s growth, so different skills are required.
A Content Manager, for example, will at some south africa phone number data point have to prioritize generating traffic for the blog he manages, while later he will have to focus on contacting potential partner companies for content production.
And the same goes for the other professionals in the department. Although specialization is important, it is not a good idea for a marketer to be tied to what he knows best, because if he understands something about other functions, his added value in the company also increases.
Nowadays, being a multidisciplinary professional is vital. But what is expected of an ideal marketer in the 21st century? Let’s find out below.
10 essential characteristics and skills of the ideal marketer
You will have to prepare yourself very well to be able to overcome the challenges of a competitive and increasingly demanding environment, but at the same time facing new challenges is what makes this profession so dynamic and attractive.
Let’s review then what are the skills and characteristics that the ideal marketer has to develop.
1. Understand your customer’s behavior
Marketing is all about understanding and meeting our customer’s needs.
That is why knowing how to interpret your which significantly saves time and resources for businesses audience, their concerns and motivations will help you define how to offer them the solution to their problem.
The ideal marketer is able to put himself in the shoes of his Buyer Persona.
Understanding behavioral psychology and having a customer orientation allows you to perform actions such as:
- choose the range of colors that most attracts your attention,
- understand what elements trigger a purchase decision ,
- create a better product according to the user’s need,
In addition, a good marketer is always open to asia email list listening to feedback from his clients in order to adjust elements of his product or message.
2. Notions of Storytelling
Consumers, so accustomed to navigating through commercial messages, love reading unique content from brands that dare to go beyond the art of storytelling.
Stories are a great way to create a differentiated experience and convey your brand values that your users can relate to.
For this reason, mastering Storytelling techniques has become one of the most valued skills in the 21st century.
3. Content Marketing
Content Marketing is a strategy that has gained a lot of strength due to its ability to attract organic and qualified traffic compared to other strategies, such as digital advertising.
The first thing you should know is that content strategies have constant and visible results in the medium term, which also depend on a recurring dedication to them, so their ROI becomes attractive over time.
In fact, content you produce today can attract new visitors for years to come, as long as it remains relevant and up-to-date.
Through Content Marketing, your company can:
- increase your sales,
- create lasting bonds with its users,
- position in search engines with SEO techniques ,
- and communicate values, all with a reduced CAC (customer acquisition cost).
For all of the above, you must know and understand how Content Marketing works. To help you in this task, we invite you to download this free e-book that we produced on the subject!
4. Strategic and analytical thinking
One of the most important transformations in the profile of the Marketing professional in the 21st century is in their strategic role within companies.
You see, marketing automation tools have made it possible for