Simon Sinek’s Golden Circle is a strategic approach that has revolutionized the world of marketing and communication. This method, based on three fundamental questions, the “Why”, the “How” and the “What”, allows companies to identify and communicate more effectively their purpose, their differentiation and their offers. At WSI OBIWEB, we are convinced that effective communication begins with the “Why”. It is the very essence of your brand, the reason for your company’s existence. The “How” reflects your unique methods, the specific approach you take to achieve your mission. Finally, the “What” describes what you concretely offer to your customers: products, services, solutions. By applying Simon Sinek’s Golden Circle, we help brands clearly define their mission, stand out in a competitive market and communicate impactfully with their target audience.
What to produce
The question of WHAT may seem much easier to find than the How and the Why, but we must not make a mistake during this step.
The trap, the wrong way to approach the Email Data What for Apple would be as Simon Sinek says: “we make good computers”
and for Tesla we can deduce its What by: “We build electric cars”
The technical aspect is knowing how to put your what at the service of a central cause. By doing this, you immediately bring a certain credibility to your mission.
How to differentiate yourself
The “How” is the way to do your “What”. When you define your How, your “how” you should not think about this: by offering incredible products at the best price.
Everything about the product is already Thailand Email List part of the “what”. To define your “how” well, you must know how to highlight a constant characteristic of your brand.
Simon Sinek takes the example of Apple, he puts its aesthetic design and its intuitive side at the heart of the “how”
For Tesla, this constant characteristic is the sustainable mode of production and consumption of energy.