What motivated you to found Marketing Directo 20 years ago? Could you have imagined that after 20 years, you would become a leading media outlet in the marketing and communications sector?
In 1999, there were virtually no online media outlets, let alone industry-specific media, so I thought about creating Marketing Directo; it was a niche market that had yet to be explored. There were several specialized marketing titles, well-known and appreciated by the industry, so, as I mentioned before, it wasn’t easy. But I believed I could do something different that was accessible to more people. The Internet offered an opportunity to offer information from a different perspective and for free to readers, potentially reaching an even broader audience.
And so it has assess the intense been especially
since the arrival of social media. We never imagined we’d get to where we are. It wasn’t easy making a romania phone number library name for ourselves in the industry, especially in those early years when we “the internet” weren’t taken too seriously. But we haven’t stopped growing, and we’re proud and happy about it.
you experience in your sector? What do you think about bad practices, such as click baiting, that media outlets use to gain views?
Competition is good, to a certain extent, because it motivates you and helps you avoid overleveraging. We don’t mind competition as long as they play fair. I think clickbaiting isn’t common in our industry , but other bad practices do, such as bypassing embargoes to boast of being the first, or manipulating data to win advertisers. Fortunately, we’ve never had the need to fall into those practices. If others have done it, that’s their problem; in the end, the truth is obvious.
What procedures and tools do
you use to be more efficient in managing social media and communicating with your readers?
We use several tools, both for managing and monitoring our social media . We have partners who help us in this regard, and we are very grateful for them. Here, we’re ys trying to learn and use tools that help us better connect with our followers. Furthermore, a large part of the editorial and sales teams are involved in managing the different social media platforms , and this helps us maintain a more fluid and personal communication with our readers.
How has GDPR legisla
Well, apparently it hasn’t b . Some companies have suffered more than others because they caseno email list weren’t prepared for the change. But the initial concern has been more than what happened later. In fact, the latest advertising investment data from Zenith estment in non-conventional media how do spam filters calculate spam score? will continue to correspond to Personalized Mailing, despite the decline it experienced last year following the implementation of the GDPR .