Email service providers are constantly updating the rules. Their spam filters use Spam Filters Calculate in response to the creative and ever-evolving ways spammers find to catch email users off guard. Even so, there are a few essential and common criteria. All spam filters consider when calculating your emails’ spam score.
Sender reputation
The first thing spam filters do, no matter what, is check the sender’s reputation. As we explain in detail in our article on email deliverability . This refers to Spam Filters Calculate the credibility of the sender’s IP address. If your IP address is on a deny or ban list, your emails will be flagg as spam.
Domain reputation
Let’s say your IP address is clean, but your uganda phone number library domain has a bad history and is known for sending spam. Again, this information may be stor in public lists or in the recipient’s email provider’s private databases. Unlike sender reputation, which is shared with your email service provider, domain reputation is something you are personally responsible for and should monitor carefully.
Email Content Quality
The quality of email content is essential for user discover how to run a real-time auction in digital advertising engagement and avoiding spam filters. High-quality content is relevant, well-written, and provides value to the recipient. When creating email campaigns, email marketers should learn to avoid “ spam trigger words” —specific words or phrases that are likely to trigger spam filters.
It doesn’t require a second thought, but these taiwan lead words are often associated with deceptive or aggressive marketing practices. Remember the Nigerian prince and the content filters mentioned above? They’re exactly the same thing.
The quality of the content you deliver has a significant impact on user engagement with your emails. A high user engagement rate is a positive signal to email providers, indicating that recipients value your content and that you’re not sending spam. And vice versa. You can easily monitor this engagement using several metrics—open rates, click-through rates, replies, and forwards—and aim to improve the quality of your emails with each campaign.