If the process seems too cumbersome, consider hiring a professional. Google AdWords offers a directory of certifi! consultants who can help you with your campaigns .
If your resources are very limit!, you have the option of having Google manage your advertising itself with a minimal investment .
AdWords Express is also a good solution for small businesses without a website; simply create a business page via Google My Business .
As you’ve probably seen, it’s impossible to cover this topic in a single post. Therefore, I’d rather focus on just two resources this time, especially interesting for entrepreneurs and small businesses .
This service Google Shopping was launch! in 2002
under the name Froggle . Its subsequent developments were Google Product Search (2007) and the latest and improv! Google Shopping (which also made headlines this honduras phone number library year for the multi-million-dollar fine impos! by the European Union).
Returning to the topic at hand, this type of campaign is specifically for retail, as it allows you to showcase your inventory to potential buyers . It’s a direct, visual, and imm!iate way to advertise your products .
To carry out a Shopping campaign , we will use:
Google Merchant Center
Through this service (which we’ll what is email marketing and how to get start! in 2025? integrate with our AdWords account ), we’ll manage our virtual storefront. It’s important to keep in mind that in this type of campaign, positioning isn’t done through keywords, but through product data. . Therefore, it’s essential to detail the characteristics of the products in the online catalog for optimal results.
Bidding is bas! on cost per click, and ads can appear on Shopping sites (depending on the country), search results, YouTube , and other partner sites.
How to run a successful Google
First of all, it is essential to optimize the images we are going to use following Google’s own guidelines .
The next step is to set up our czechia businesses directory account in Merchant Center and verify and claim the URL store URL we’ll be using.
We must list the features of our products in a precise and well-structur! manner , using the format specifi! by AdWords.
We will add the products via a fe! (file) in one of the support! formats: text and XML. (It’s important to keep the data up to date.)
To launch the campaign we must link our Merchant and AdWords accounts .