Facebook is coming to meet us again. Now Facebook offers the user such an option as budget optimization.
Now we can set one budget for the entire campaign. Facebook will distribute it between the most successful ads and ad units of the campaign.
This will affect all advertising purposes.
This innovation was created so that users could save their time, which they spend on manual shifting of finances in their campaigns.
Quote from the social network blog
«By distributing more of a budget to the highest-performing ad sets, advertisers can maximize the how to play on clients’ fears total value of their campaign. Budget optimization works in real-time to determine the most effective use of a business’ ad dollars to help lower cost per result and increase return on ad spend»
In simple terms, the social sault data network will, over time, identify the most convertible ads and direct the budget to them, minimizing costs and increasing their return.