It’s understandable that you want to gather as much information as possible about your recipients to better segment your campaigns.
But be careful: an unnecessarily complicated registration form can discourage a potential subscriber.
Therefore, it’s essential that you limit yourself to the email address as a required field. If necessary, you can offer two or three additional optional fields, such as first and last name.
3 – Make sure you are GDPR compliant.
To comply with the new European data protection regulation, it is imperative to respect a few points:
- Only set one field as azerbaijan phone number library mandatory (email address).
- Clearly inform the user what they will receive in exchange for their email address (if you offer them a weekly newsletter, for example, you cannot use their data for other purposes, such as targeting on social networks).
- Apply the double opt-in procedure.
- Remember to always include an unsubscribe link in your emails.
To learn more, check out our complete opt-in guide.
2 – Do not set unnecessary obstacles to recording.
At a time when more than 60% of emails are read on a mobile device , it is imperative that your emails display perfectly on all devices.
To ensure correct display on all devices responses to end up fed up with this sad situation and with all email clients, you must follow these 3 steps before sending.
- Make sure your email is the appropriate width. We recommend keeping it no wider than 600px.
- Consider alt text. Some email clients don’t display images by default to protect users from spam and malicious attachments. Therefore, always consider adding alt text to your images.
- Use a professional editor like Brevo to automatically make your emails responsive. Remember to preview the email before sending to ensure it looks the way you expected.
Configure your sending correctly
Before creating your email content and sending mass emails, remember to configure your campaign correctly:
- Optimize your subject line. The sault data subject line is one of the most important elements of your email, as it’s the first piece of information your customers will see and will determine your open rate. Be clear, catchy, and avoid generic subject lines like “Our new offer” at all costs. Also, avoid subject lines that are too long, as these won’t be fully visible on mobile. We recommend a maximum length of 30 to 50 characters. This guide will help you easily optimize your subject line.
- Use personal names for your sender. The days of anonymous senders are over. Your recipients are looking for a personal connection with your brand and don’t want to feel like they’re just another address in a never-ending list. So use your own name or the name of someone who represents your company, for example, “Marie Smith” or “Marie from [your brand].”
- Define the preheader. You can supplement the information provided by the subject line with the preheader. In some email clients—like Gmail—it’s displayed directly next to the subject line. By default, it will display the first few lines of your email—so you might as well take advantage of this to personalize your message even further.