Digital Marketing has stopped being a market trend and has become an indispensable investment for
most companies, but you already know that, right? Nowadays, anyone who wants to remain relevant
to their customers needs to have online visibility.
Therefore, the issue is no longer the need to be on the Internet, but rather how to be present on it to
capture the public’s attention and stand out among your competitors who are already there.
You need to adopt the best and most modern customer acquisition strategies, the main element
being: an Inbound Marketing strategy. One of the main ones is Content Marketing, which is used and
recommended by the world’s leading specialists.
If you still don’t know Content Marketing or you don’t master this modality, we have prepared this definitive guide for you so that you can learn everything you need to know to become an expert.
- What is Content Marketing?
- The Inbound methodology in Content Marketing;
- Benefits of Content Marketing;
- Overview of a content strategy;
- Content planning;
- Execution of the strategy;
- Measuring results;
- Tools of a Content Marketing Strategy
What is Content Marketing?
Content Marketing is a way to engage your taiwan telegram data target audience and grow your network of leads and customers by creating relevant and valuable content, attracting, involving and generating value for people and, in this way, creating a positive perception of your brand, generating more business.
But, to make it even clearer in your mind, I’m going to break down the concept and explain it to you in detail:
“Content Marketing is a way to engage your target audience and grow your network of leads and customers…”
First of all, you need to understand that the time when we were forced to passively watch television commercials is gone.
Today, audiences have more power than ever to choose what content they want to consume and how they want to interact with it. And you have the power and knowledge to produce exactly the content your audience wants.
“… through the creation of relevant and valuable content…”
Traditional marketers find it difficult to stop talking about their products and focus on what their audience wants: truly useful content.
Good content is not focused on selling, but on bringing some benefit to the reader, such as solving a problem, clarifying a doubt or teaching something. Selling is just one consequence of this process.
“…attracting, engaging and generating value for people…”
The content you create is not only useful, but it also conveys the right message to the audience at the time they need it most. You exceed expectations by providing content so amazing that your audience will want to share it with others.
How Content Marketing is linked to Inbound Marketing
Inbound Marketing is the main Digital new whatsapp conversation-based pricing and categories in 2024 Marketing strategy today. And within it, there is Content Marketing. In this topic we are going to show you how the principles of Inbound make the difference in a content strategy.
To talk about the benefits and importance of Content Marketing, it is essential that we first understand what the Inbound methodology is.
Inbound Marketing is any marketing strategy that seeks to capture people’s interest without invading or interrupting their experience.
Unlike aggressive advertising that shoots ads in people’s faces when they’re not ready, their goal is to engage audiences subtly.
You let the public come to your company, respecting their time, and you wait for them to give you permission to pass on your message. That’s why Inbound is also called attraction marketing.
Basically, what you need to know is that doing Content Marketing is following the Inbound methodology .
That is, it is about attracting your audience to gain their trust and win loyal followers for your brand. But there are several other benefits of Content Marketing for your business, as I will explain to you now.
Access our complete guide to Inbound Marketing if you want to delve deeper into the topic.
What are the benefits of Content Marketing?
Why use Content Marketing? In this text services section we will show you the main advantages of the strategy so that your company can achieve its business objectives.
According to a report published on Neil Patel ‘s blog , 93% of B2B marketers use this methodology in their customer acquisition strategy.
As the figures show, most companies are already aware of the benefits of this methodology.
But why are they betting on it?
Well, there are several reasons why your business is interested in them. In addition to generating value for you, Content Marketing:
1. Increase your site traffic
Digital transformation has made most people use the Internet to search for information, especially on search engines like Google. In other words, your site is the main gateway for new customers and Google is the path to them.
Producing relevant content is the best way to get your site on the first page of Google — where it will always be found by your audience — and let that door invite them in.
The proof of this is that companies that use Content Marketing have, on average, twice as many visitors to their sites. And if you produce more than 13 pieces of content per month, that number quadruples!