This has caused the ideal marketer to have a more analytical role, since by interpreting the data, he is the one who will determine the courses of action.
This analytical thinking is necessary to know if the design and implementation of a digital strategy is giving the desired results through the analysis of Digital Marketing metrics .
5. Interest in the new
From personal experience, you should know that south korea phone number data the ideal marketer has a genuine interest in technological changes, the evolution of customer behavior and, in general, new trends in the sector.
Therefore, a marketer must be an eternal learner.
And in addition to being interested, a 21st century marketer knows very well which sources to consult to obtain truthful information that helps him solve his constant concerns, even though there is a lot of poor quality content nowadays!
For example, some actions you can take to satisfy your interest are:
- attend conferences;
- build a trusted network with other Digital Marketing professionals;
- take refresher courses ;
- learn new skills such as web design and creation, copywriting and data analysis;
- follow relevant and up-to-date blogs such as Hubspot , Neil Patel and, of course, Rock Content.
6. Creativity and flexibility
Staying up to date is only useful when you are flexible and creative enough to adapt new tools and methodologies to your own business.
To illustrate this point, you know that Google’s algorithm is constantly changing. And every time it is updated, marketers must adjust to the new changes. It’s inevitable!
Additionally, the ideal marketer uses his creativity to use new technologies and tools to his advantage and create impactful messages for his audience that allow him to achieve strategic objectives.
As a modern marketer, you must be prepared to take risks with your creative ideas. In the end, it’s not about reinventing the wheel, but about seeing and showing it from a new perspective.
7. Design Fundamentals
Marketing in the 21st century is visual key sources for creating a 360 customer profile there is no discussion about this. It is not for nothing that content formats tend to be more popular the more eye-catching and interactive they are.
Therefore, knowing the fundamentals of design will help you have a more complete perspective of what your users would like to see and will give a professional look to your digital assets.
It is not about becoming an expert, because that is what designers are for, but about being able to speak with them in a common language to give realistic and effective guidance.
8. Communication skills to relate and form communities
We agree that Marketing is all about spreading messages, building relationships and establishing trust, right? Well, none of this can be achieved without well-crafted communication skills.
An ideal marketer knows the power of networking and therefore knows how to build good relationships, for himself and his company, with clients, colleagues and the general public.
He also knows how to create and convey a message in a clear, concise and entertaining way.
By creating relevant posts on blogs and social media, a marketer can build a virtual community around a brand.
9. HTML Basics
If you want to have the profile of the ideal marketer, you must have some basic knowledge of HTML , which is a language that defines how the content of your website will be presented in a browser.
Don’t be afraid! This isn’t about becoming an expert either, that’s what web developers are for. The fact is that knowing about programming allows you to:
- better understand the structure of your website;
- set up tools such as chatbots , Google asia email list Analytics or Google Tag Manager ;
- improve your understanding of how SEO works.
As you can see, knowing the basics of HTML makes you a better prepared professional.
10. Discipline and teamwork
Finally, working in Marketing means being in a field that offers a certain freedom to execute actions, so professionals must stay
Paying attention to details, delivering projects on time, staying motivated and not abandoning the team when things get tough is what makes an ideal marketer.
Take advantage of the autonomy that marketing offers, manage your projects and create a career plan to motivate the professional development of your collaborators.
That way, by ensuring that everyone on your team is engaged,