Human behavior at the computer differs from his interaction with a mobile phone. In the first case, we sit at the table and carefully study the information on the monitor. And in the second, we usually combine viewing the screen of a mobile device with other actions: looking for the nearest drugstore on the go, urgently googling “what to feed the cat”, scrolling through the social network feed while standing in line at a cafe. One eye looks at the phone, the other monitors the road, the child or the waiter.
A mobile landing page must cameroon phone number library match the rhythm of a person’s life, so special requirements are imposed on it:
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Fast loading
This is one of the main requirements of a person in a hurry – everything should load instantly. Therefore, the content of the mobile landing page should be optimized for fast loading. Otherwise, the user will start to get nervous, which is undesirable.
Adjust the size of the images. All images should be adapted to the mobile format before loading. The user will not notice much difference between the images of 2000 and 500 pixels wide on the phone screen, but will immediately feel that the second one loaded much faster.
The mobile version marketing design and information architecture does not need to be decorated. All content that does not have any functions and serves only to improve the appearance of the page should be removed. Useless information will not only slow down the loading process, but also distract the user from the necessary action.
Do not set the video european leads to start automatically when viewing the page. This reduces the loading speed and destroys the resource. If the user wants, he will start the video himself.
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- Easy navigationMany developers believe that a mobile landing page does not need navigation at all. Its main task is to push the client to action.
If you know what a hamburger menu is, use it when designing a page. Users are already accustomed to the three stripes in the upper corner. Once on the site, they will first click on the familiar symbol to open an additional window with transition options. This is much more convenient than using separate headings with navigation links, and also saves space on the screen.
Just don’t forget about the main task of the landing page – each link should encourage the client to purchase a product or service.
- Lead form optimizationThe speed of conversion is the main indicator of user interaction with a smartphone. Therefore, optimize the lead forms of the mobile landing page so that they request a minimum of data about the person. If the client performs the target action, you can always contact him later to clarify the details.
If the landing page is sales-oriented, the number of fields in the form should not exceed three. Don’t forget – if the user does not get the desired result in a few clicks, he will go to competitors.