Authenticating your sender domain is a way to prove. Your emails are coming from you and not from a spammer who has hijacked your domain. By Authenticate Your Domain verifying your email domain with DNS records. You assure recipients’ email servers that the emails are coming from a legitimate sender . Protocols such as Sender Policy Framework (SPF). DomainKeys Identified Mail (DKIM) , and Domain-based Message Authentication. Reporting & Conformance (DMARC) allow your emails Authenticate Your Domain to pass securely from the sender’s servers to the recipient’s.
Each protocol plays a unique role
SPF prevents email spoofing by verifying sender IP addresses. DKIM adds a digital signature to your emails, ensuring they haven’t been tampered with. DMARC bridges the two , telling receiving servers what to do if an email doesn’t contain SPF or DKIM records. All three mechanisms combined form a strong shield against domain forgery, instilling trust in recipients’ mail servers and increasing your sender reputation.
If you use SiteGround’s email marketing service tunisia phone number library to send your emails and your DNS is managed by SiteGround, we automatically set DKIM and SPF records for you, validating the authenticity of your email campaigns. Here you can read more about domain authentication in general and specifically on the SiteGround platform.
4. Include the unsubscribe option in your emails
Always give your users the option to unsubscribe – not only is this a mandatory requirement in many anti-spam laws, but it also helps you maintain a strong core of an engaged audience . This feature allows users who don’t like your content or aren’t interested to leave your list without damaging your reputation. Without an unsubscribe link, these users would simply click “report spam” and that would be a huge detriment to you.
SiteGround Email Marketing what are cookies and what are they used for on the internet? users don’t need to worry about unsubscribe options. All emails sent through our platform contain an unsubscribe link in the footer by default, and we recently added a one-click automatic unsubscribe feature to email headers to comply with the latest email provider requirements.
5. Clean your mailing list regularly
Regularly removing inactive and unengaged subscribers taiwan lead from your list is fundamental to maintaining high email deliverability and improving engagement rates .
Make a habit of reviewing your list regularly. Remove subscribers who haven’t engaged with your emails over a given period of time. Consider a re-engagement campaign before removing them, but if they’re still not engaging, it’s time to let them go.