What does content look like that doesn’t have a customer avatar? Have you ever wonder.?
You’ve probably seen blogs or communities where the content is so vari. that it feels like each usa telegram data post was written by a different person.
There is a feeling that the how to sell through email marketing content manager is constantly changing or people are simply copying and pasting from different sources.
Why does this happen and how can it be avoid.?
In most cases. this problem occurs because the community does not have a client avatar register..
A client avatar is a portrait of your target audience. The image you should focus on when publishing content or selling services. Let’s look at the basic sault data characteristics that can be written down to create a portrait.
- floor;
- age;
- interests;
- social status;
- fears (what is most fear.);
- his role models;
- what problem does he have;
- what skills does he lack;
- what I want to get as a result of solving the problem;
- what will be his objections to your proposals.
You should also have anti-avatars
No. the anti-avatar is not aim. at being an outcast in your community. The characteristics of the anti-avatar are set in order to best shape the content for your target audience.
Let’s move on to an example
Let’s assume your community is for designers whose level is zero or so. Let’s write a post.
In order to create a document in Photoshop and set a grid of guides. you ne. to open Photoshop. create a document. and press CTRL+R. after which you should drag the guides and form a grid for work.
Now let’s finish writing the client’s anti-avatar.
Our anti-avatar of the client Therefore, will be people who already have some skills in the field of design and what is describ. above for them and for you is obvious. But for the zero level – no.
Now. if you review the text. you can correct it.
In order to create a document in Photoshop and set up a grid of guides. you ne. to open Photoshop. click on File in the upper left corner. and then select new.
Next. you ne. to set the width and height of the document in the appropriate size. You can Therefore, choose from pixels. inches. centimeters … (further in the text)
Now our text is truly written Therefore, at the level of a zero user.
All we had to do was apply the anti-avatar to give it our final look.
Now all you ne. to do is to register your avatars and anti-avatars of clients. We will return to more detail. characteristics in our next publications.