As mobile devices become increasingly accessible in Mexico, e-commerce is growing at an accelerated pace, especially among young people, since the main demographic group of smartphone users is between 18 and 34 years old.
According to a study by Euromonitor, it is estimated that by 2023, smartphone purchases will represent 40% of online transactions .
In this way, mobile has emerged as the fastest usa phone number data growing channel in the country and, although we are talking about the near future, this is the ideal time to invest in mobile commerce and secure your place in this market.
4. Mexicans shop through a multi-channel journey
The behavior of Mexican consumers, like the rest of the world, has undergone significant changes thanks to the Internet.
One of them is their shopping journey, which is based on practices such as:
- Webrooming : the consumer searches and compares the product on the Internet and then purchases it in the physical store.
- Showrooming : the user searches for and compares the product in physical stores and then purchases it online.
- Boomeroming : first the consumer searches for the product on the Internet, then goes to the physical store to see it and finally buys it online in a virtual store .
In this context, physical and digital channels coexist and support each other in their sales strategies.
Users use the Internet to find information that helps them make their purchasing decision regardless of the channel they choose to confirm their purchase, such as:
- special prices,
- promotions,
- details and data about the product,
- experiences of other users,
- payment methods offered,
- inter alia.
8 Digital Marketing Strategies for E-Commerce in Mexico
E-commerce in Mexico has shown growth in all business models. One of its advantages is that it can be applied in startups , franchises , small, medium and large companies.
In short, everyone can benefit from digital sales.
For this reason, there are plenty of what is content planning and how to do it reasons to invest in Digital Marketing strategies that help position the business in the online world to win new customers and retain current ones.
Below, you will learn the most effective practices to make the most of the digital market.
1. Responsive web design
The numbers showed that smartphone purchases continue to grow and will continue to do so in the coming years.
In this scenario, responsive web design asia email list emerges, a format that is no longer a trend but has become a must for virtual stores that want to differentiate themselves from their competitors.
Having a mobile-friendly design provides the customer with efficient navigation , with:
- a well-distributed information architecture ,
- a pleasant visual content,
- and an excellent ability to receive visitors and keep all functionalities working, even if access happens through devices such as tablets or smartphones.
Furthermore, responsive design has become a parameter that influences Google search results, which makes responsive e-commerce sites achieve better positions in the results of searches carried out and therefore obtain greater organic traffic.
Mobile SEO
While responsive design is of utmost importance, mobile SEO also adds value.