The sales funnel has long been used by marketing professionals because it is a simple way to illustrate the sales process, from the first contact with the public to the moment the sale is made.
In the same way that a funnel is able to receive a lot of volume at the top but, at the end, allows little matter to pass through.
The sales funnel shows that out of the many people who come to you, only a fraction will go through the entire process and actually become customers.
This representation is extremely important to classify at what point of the conversion a potential customer is and what efforts are necessary to take him to the next step until he reaches the purchase decision.
Traditionally, a large part of the sales process is done by the sales team. However, we can use content marketing to make this process even more efficient today, shortening the sales cycle!
One of the foundations of Content Marketing is to generate relevant content that is of interest to your audience, promoting interactions and engagement with your brand, right? But working with Content Marketing is, essentially, a strategic job.
Therefore, if we want to use content to optimize the sales process, we have to think about content that helps in the development of each of the stages of the funnel.
Below is a list of articles we have on what content works for each stage of the sales funnel:
- How to produce top-of-the-funnel content
- Middle of the Funnel: How to Write for the Consideration Stage
- Bottom-of-the-Funnel Content: Which Ones Work?
- What content should you produce to retain customers?
Definition of content distribution channels
Now that you have a well-structured uae telegram data persona and a sales funnel mapped out, it’s time to choose which customer acquisition channels to invest in. That is, where you’re going to distribute your content.
It’s important to note here that a good channel is the one your person uses. There’s no point in posting content on Twitter if your person doesn’t even know about the social network, right?
Also, only choose channels that you can dedicate yourself to. It is better to not be on a channel than to have a bad presence that only posts occasionally and never creates a real relationship.
That said, let’s look at the main acquisition channels that currently exist, their advantages and some data:
1. Corporate blog
According to Neil Patel in his tip number how to start whatsapp marketing business in 2024? 25, 82% of marketers who blog see a positive ROI from their Inbound marketing.
It is generally the basis of a Content Marketing strategy, as it offers a range of possibilities, both due to the variety of formats it supports and the options to convert leads and generate more business opportunities.
But the biggest benefit of blogging for a strategy is that all the traffic you get is yours. You are not subject to losing your entire audience to borrowed traffic from another platform, as happens on social media.
Plus, the simple act of blogging boosts traffic to your site. Proof of this is that businesses that publish blog posts receive around 3.7 times more visitors per month!
2. Social networks
Nowadays it is impossible to think text services of a Content Marketing strategy that does not include social networks .
This is because the benefits of these platforms are many — brand awareness, audience engagement, blog traffic generation, and sales opportunities, among others.
A recent Hubspot survey revealed that most companies spend a fifth of their budget on social media, and that this is set to increase over the next five years.
That’s why the demand for content on social media is growing every year. Between 2014 and 2016 alone, content consumption on Facebook increased by 57%, on Twitter by 25%, and on LinkedIn by 21%.
It is not in vain that practically all large companies have a strong presence on social networks.
3. Videos
Using videos in your content marketing strategy is a powerful initiative to increase your authority in the market and educate your audience, and it should grow even more in the coming years.
According to a Cisco report , by 2019, 80% of Internet traffic will be video-based.
One of the great advantages of video content is that it is easy to consume on various types of devices, such as cell phones, tablets, etc. In addition, this format has a high perception of value for the viewer, while it is cheaper and easier to make than it seems.