Unlike “nofollow”, “follow” links receive a portion of the authority of the site on which they are insert, sending a clear message to Google that it is a valid and trustworthy recommendation .
Because of this, this is the ideal type of backlink to receive, since, in addition to traffic, it also contributes to the positioning of your website on Google’s results pages.
how to identify a good backlink
If there are “good backlinks” it is because there are those that are not so good and that can even harm your website. To ensure that this does not happen, check out some points that should be taken into account when evaluating backlinks :
Domain Authority
This is a metric that ranks a website (on a scale of 0 to 100) and is us to determine where it will belarus phone number library in the SERPs. The higher the authority of the domain linking to your website, the better.
To check this information, you can use tools like Ubersuggest and Semrush , for example. Also take the opportunity to monitor your own website’s domain authority, as it is one of the SEO metrics .
Context
A good backlink should be in context with the page it is on. For example, if I includ a millions of databases automatically updat to a clothing e-commerce site throughout this article (which is about backlinks), it would be completely out of context with the topic, right?
Backlinks are, first and foremost, links that help website visitors find more malaysia numbers list of information about what they are looking for. Therefore, it makes no sense to insert a link that is not relat to the main theme of the page.
Anchor texts
Anchor texts are small excerpts of text where the link is insert. They can be:
Exact match: when the anchor text uses the exact keyword. Ex.: We are a digital marketing agency with many success stories.
Partial match: when the main keyword is insert into a sentence. Ex.: Tupiniquim is a digital marketing agency specializing in the subject, with paid traffic services, branding, content marketing and more.