Marketing automation allows you to push your targeting possibilities even further by dynamically automating your segmentation based on the behavior of your leads.
Marketing Automation allows you to set up a Lead Scoring system that will allow you to segment your contacts based on their potential.
What is Lead Scoring?
Lead scoring involves assigning a score to each of your contacts to reflect their level of interest in your product or services. The score is belize phone number library assigned dynamically based on your contacts’ actions, such as when they open one of your email campaigns or take action on your website.
For example, you can choose to award +10 points to each lead who clicks on a link in one of your emails.
You can then use your contacts’ score as a dynamic segmentation criterion to automatically place them into different lists based on their level of interest in your offers.
What is dynamic segmentation?
Dynamic segmentation involves automatically placing your contacts into specific lists based on their attributes, score, or when they perform a defined action or set of actions.
To summarize:
Why segment? Segmenting your the term podcast originates from email list allows you to send more targeted messages to different groups of subscribers based on their demographics, interests, or behavior.
Segmentation Strategies: Segment your list based on factors such as:
Demographic data (age, location, gender)
Purchase history
Website Activity
Email Engagement
Resources:
Here is a list of tutorials and guides to help you set up optimized segmentation for your emails:
Our detailed tutorials:
Manage your database attributes
Create a list from existing contacts
Use search filters (segment creation)
To go further:
The art of segmentation in email marketing
Better targeting with marketing automation (lead scoring and dynamic segmentation)
List segmentation
This is the simplest way to target your sault data email campaigns: using your multi-list subscription forms or through manual sorting, your contacts are sorted into different lists based on their preferences, their origin, and the type of emails they wish to receive.
You will then be able to select the most appropriate contact list when sending your campaign:Segment creation
Once you have selected your list, you can further refine your targeting by filtering your contacts using the “create a segment” option:
You can thus filter the contacts you wish to target based on their attributes (age, gender, city, etc.) or their behavior (number of emails opened, etc.).
For example, you can apply a condition to target only contacts who have opened your latest campaigns to ensure a better engagement rate.
